of Diagnostic Marketing Head The Diagnostic Marketing Head for a hospital laboratory is a senior leadership role responsible for developing and executing comprehensive marketing strategies specifically to promote the lab s services enhance brand awareness and drive patient and doctor referrals This role involves a blend of strategic planning business development and team leadership within the unique context of the healthcare and diagnostics industry Key Responsibilities Strategic Planning Branding Develop and implement short-term and long-term marketing plans for pathology and radiology services Establish and maintain the lab s brand identity and reputation within the healthcare community Market Analysis Conduct in-depth market research and competitor analysis to identify growth opportunities understand customer needs patients and doctors and prepare market forecasts Business Development Outreach Build and maintain strong relationships with doctors clinics hospitals corporate clients and insurance providers to increase referrals and secure tie-ups Organize and coordinate outreach programs such as health camps CME Continuing Medical Education events and awareness campaigns to educate the community about specialized treatments and diagnostic services Campaign Management Plan and oversee multi-channel advertising and promotional campaigns including digital print and public relations efforts Digital Marketing Manage the lab s online presence including the website social media SEO and email campaigns to improve digital engagement and lead conversions Performance Monitoring Budgeting Prepare and manage the annual marketing budget ensuring effective allocation of resources Monitor and analyze the effectiveness of all marketing initiatives using key performance indicators KPIs and report on ROI to senior management Collaboration Leadership Lead and mentor the marketing and sales teams providing guidance and support Collaborate closely with clinical staff lab operations and other hospital departments to align marketing strategies with overall business objectives Compliance Ensure all marketing and advertising activities comply with healthcare regulations ethical practices and professional standards Essential Qualifications Skills Education A Bachelor s degree in Marketing Business Administration Life Sciences or a related field is typically required with a Master s degree or MBA often preferred Experience Significant experience typically 2- 3 years in marketing with a minimum of 3-5 years in a healthcare hospital or diagnostic setting is essential Proven experience in a leadership or managerial role is also critical Skills Strong strategic thinking and leadership abilities Excellent communication negotiation and presentation skills Proficiency in digital marketing tools SEO social media CRM systems like Salesforce and data analysis In-depth understanding of healthcare market dynamics doctor referral management and industry trends Ability to manage multiple projects prioritize tasks and make data-driven decisions This role requires a dynamic individual who can combine a strategic vision with hands-on execution to drive the growth and reputation of the hospital s diagnostic services Budget 35 000 - Negotiate Job Type Full-time Pay 25 000 00 - 30 000 00 per month Work Location In person

📌 Diagnostic Marketing Head (Chhattisgarh)
🏢 Borneo Women & Child Care Hospital Raipur
📍 Chhattisgarh