Role - E-Commerce Manager Location - Gurgaon Roles And Responsibilities Key Responsibilities Strategy Development Develop and implement holistic Amazon advertising strategies Sponsored Products Sponsored Brands Sponsored Display Amazon DSP tailored to specific cosmetic product goals e g new product launches brand awareness sales growth liquidation Conduct in-depth market research competitor analysis and keyword research specific to the cosmetic industry to identify opportunities and inform campaign strategies Stay up-to-date with the latest Amazon advertising features algorithms and industry trends within the beauty sector Campaign Management Optimization Hands-on creation setup and daily management of Amazon PPC campaigns including keyword targeting product targeting audience targeting and bid management Continuously monitor analyze and optimize campaign performance ACoS ROAS conversion rates click-through rates etc to achieve desired KPIs and maximize profitability Implement A B testing for ad creatives headlines product images and landing pages to identify winning strategies Manage advertising budgets effectively to ensure optimal spend and ROI Identify and implement negative keywords to reduce wasted ad spend Reporting Analysis Generate comprehensive weekly and monthly performance reports providing actionable insights and recommendations to stakeholders Utilize Amazon Advertising Console Brand Analytics and other third-party tools e g Helium 10 Jungle Scout for in-depth data analysis and reporting Communicate campaign performance trends and strategic recommendations clearly and concisely to internal teams and clients Content Listing Optimization Collaborate with creative teams to develop compelling and brand-compliant ad creatives images videos ad copy that resonate with the cosmetic target audience Provide recommendations for optimizing product listings titles bullet points descriptions A Content Storefronts to improve conversion rates and overall ad effectiveness Industry Expertise Demonstrate a strong understanding of the cosmetic and beauty industry including product categories skincare makeup haircare fragrance seasonality consumer purchasing behavior and competitor landscape Adapt advertising strategies to align with beauty industry trends and consumer preferences Qualifications 5 years of experience preferably in the beauty cosmetics or FMCG industry Deep understanding of e-commerce platforms particularly Amazon Flipkart Proven track record of driving sales growth and achieving targets Strong analytical skills and proficiency in data analysis tools Excellent negotiation communication and interpersonal skills Ability to thrive in a quick-paced dynamic environment Perks Training activities Employee friendly Policies Employee Engagement Activities Job Type Full-time Pay 75 000 00 - 100 000 00 per month Education Bachelor s Preferred Experience E-Commerce 6 years Preferred beauty cosmetics Industary 5 years Required platforms particularly Amazon Flipkart 5 years Preferred Work Location In person