Job Title Performance Marketing Executive Location Insert Location or Remote Department Digital Marketing E-commerce Reporting to Marketing Manager or Head of Growth Experience Required 1-3 years Employment Type Full-Time Job Summary We are looking for a results-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across platforms like Meta Facebook Instagram Google Ads YouTube and marketplaces Amazon Flipkart if applicable You will be responsible for driving ROI generating quality traffic and achieving growth KPIs such as ROAS CAC and conversions Key Roles Responsibilities Campaign Management Plan execute and optimize paid ad campaigns on Google Ads Search Display YouTube Facebook Instagram and other digital platforms Conduct A B testing of creatives headlines targeting and landing pages Budget ROI Manage monthly ad budgets with a focus on maximizing ROI and lowering customer acquisition cost CAC Monitor key performance metrics CTR CPC ROAS CPM CPL and deliver weekly reports Analytics Reporting Use tools like Google Analytics Meta Ads Manager and GA4 to track funnel performance Prepare reports with insights optimizations and action plans based on data Audience Targeting Create custom lookalike and retargeting audiences based on customer behavior and campaign goals Use agile product ads and performance creative strategies for remarketing Coordination Execution Collaborate with content design and product teams for campaign assets Coordinate with marketplaces Amazon Flipkart if applicable for ad strategy and deals Required Skills Hands-on experience in Google Ads Facebook Ads Manager GA4 and Google Tag Manager Strong knowledge of conversion tracking attribution models and pixel setup Excellent analytical skills with Excel and or reporting dashboards Knowledge of e-commerce funnels retargeting and sales-led performance marketing Familiarity with Shopify WooCommerce or similar CMS is a plus Qualifications Bachelor s degree in Marketing Business Communications or a related field Google Ads Meta Blueprint certifications are a plus 1-3 years of experience in digital performance marketing Bonus Points Good to Have Experience in D2C brands or fashion lifestyle category Understanding of marketplace ad panels Amazon Sponsored Ads Flipkart PPC Exposure to creative A B testing Job Type Full-time Pay 14 000 00 - 30 000 00 per month Benefits Provident Fund Schedule Day shift Application Question s How many years experience in Google ads How many years of experience in Meta ads How many years of experience in e-commerce Language English Preferred Work Location In person Application Deadline 04 08 2025