Job Title PPC Specialist Role Responsibilities Conceptualise and prepare ad creatives including static images and video ads Develop landing pages website artwork and project communication taglines Schedule monitor and evaluate marketing campaigns across Google Meta and other ad platforms Conduct ad account audits and optimizations to improve performance Use hyperlocal data to strategize effectively for local markets Set up manage and optimize digital assets across Google Meta LinkedIn and other platforms Execute creative changes and campaign adjustments in real-time Optimize landing pages and audit lead quality feedback Plan execute and measure A B experiments and conversion tests Develop social media accounts and content to drive traffic leads and engagement Conduct market research and competitor analysis to identify trends new technologies and marketing opportunities Preferred Candidate Profile Hands-on experience in Google Ads Meta Ads and Purchase Campaigns Experience working in a B2B service-based company and digital marketing agency is highly preferred Strong understanding of graphics and video production processes Excellent copywriting and caption writing skills Knowledge of marketing content requirements and creative best practices In-depth understanding of social media platforms digital ads and website analytics Strong communication skills for internal collaboration and client interaction Availability over phone WhatsApp during non-office hours if required Bachelor s degree or higher in Business Administration or related field Creative detail-oriented and consistent in delivering high-quality outputs Integrity professionalism and a self-starter mindset with a robust can-do attitude Ability to analyze market trends and understand consumer psychology Minimum 2 years of experience in a similar marketing branding PPC role Skills Required Google Ads Ideation Execution Facebook Meta Ads Display Advertising Digital Campaign Management Copywriting Caption Writing Marketing Strategy Lead Funnels Data Analysis Trend Interpretation Landing Page Optimization Digital Marketing Tools Google Ads Meta Ads LinkedIn Ads etc Job Types Full-time Permanent Pay 20 000 00 - 25 000 00 per month Benefits Flexible schedule Internet reimbursement Paid sick time Work Location In person

📌 Performance Marketer (West Bengal)
🏢 Institute of Career Excellence
📍 West Bengal