Company Marsh Description Mercer is seeking candidates for the following position based in the Mumbai Senior Manager - Digital Marketing We will count on you to Lead email marketing execution by building testing and deploying sophisticated email campaigns implementing advanced segmentation strategies and optimizing for maximum engagement and conversion Design and manage marketing automation journeys including complex nurture programs behavioral triggers and personalized workflows that guide prospects through the entire buyer journey Drive email performance optimization through rigorous A B testing data analysis and continuous refinement of subject lines content design and send strategies Support integrated digital campaigns by applying your broader digital marketing knowledge to ensure email initiatives align with and amplify other channel activities Manage web content updates for email landing pages forms and campaign microsites ensuring seamless user experience from email to conversion Maintain compliance and quality standards across all email programs including GDPR CAN-SPAM and accessibility requirements while ensuring brand consistency What you need to have 5 years of digital marketing experience with specialized expertise in email marketing including hands-on campaign creation and automation platform management Strong technical proficiency in marketing automation platforms e g Microsoft Dynamics 365 Marketo Salesforce Marketing Cloud with proven ability to build complex journeys Solid foundation in broader digital marketing including understanding of SEO SEM media and how email integrates with multi-channel campaigns Data-driven mindset with experience analyzing email metrics and translating insights into actionable optimization strategies What makes you stand out Email marketing certifications or specialized training demonstrating advanced expertise in deliverability automation and optimization HTML CSS proficiency for email template customization and troubleshooting rendering issues across clients Experience with enterprise-scale email programs managing large databases and complex segmentation strategies Why join our team Your contributions will impact strategic decision-making and business performance We help you be your best through professional development opportunities interesting work and supportive leaders We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues clients and communities Our scale enables us to provide a range of career opportunities as well as benefits and rewards to enhance your well-being Employee friendly policies Health care and insurance for you and your dependants Healthy Work life balance Marsh NYSE MRSH is a global leader in risk reinsurance and capital people and investments and management consulting advising clients in 130 countries With annual revenue of over 24 billion and more than 90 000 colleagues Marsh helps build the confidence to thrive through the power of perspective For more information visit corporate marsh com or follow us on LinkedIn and X Marsh is committed to embracing a diverse inclusive and flexible work environment We aim to attract and retain the best people and embrace diversity of age background caste disability ethnic origin family duties gender orientation or expression gender reassignment marital status nationality parental status personal or social status political affiliation race religion and beliefs sex gender sexual orientation or expression skin color or any other characteristic protected by applicable law Marsh is committed to hybrid work which includes the flexibility of working remotely and the collaboration connections and career development benefits of working together in the office All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week Office-based teams will identify at least one anchor day per week on which their full team will be together in person