Lauritz Knudsen Electrical and Automation A unit of Schneider Electric India Pvt Ltd is a pioneering electrical and automation brand with a rich legacy of over 70 years in India We offer a comprehensive portfolio of low-voltage switchgear medium-voltage switchgear automation solutions software and services catering to diverse segments including homes agriculture buildings infrastructure and industry L T Switchgear is now Lauritz Knudsen Electrical Automation As a Product Management and Marketing professional for Variable Frequency Drives VFDs Soft Starters you will be responsible for driving the strategic growth innovation and market positioning of the VFD product portfolio This role demands a strong blend of technical expertise market insight and leadership to manage the full product lifecycle and execute impactful marketing strategies Key Responsibilities Product ManagementOwn the product roadmap for VFDs SSs aligning with business objectives and customer needs Lead product development initiatives in collaboration with engineering R D and manufacturing teams Conduct market analysis to identify trends customer pain points and competitive positioning Define product specifications pricing strategies and value propositions Monitor product performance customer feedback and drive continuous improvement Marketing StrategyDevelop and execute marketing plans to promote VFDs across target segments Under Utility Infra Building segments and associated OEMs Manage product launches promotional campaigns exhibitions and technical content creation alongwith Marcom team Collaborate with sales teams to support lead generation customer engagement and channel enablement Drive digital marketing initiatives including SEO SEM webinars and social media outreach alongwith Marcom team Represent the product at industry events exhibitions and customer forums Cross-functional LeadershipCoordinate with supply chain finance service teams L1 support to ensure product availability and support Provide training and tools to sales and application engineering teams Track KPIs such as market share revenue growth and customer satisfaction Qualifications Qualifications Experience Bachelor s degree in electrical engineering or related field MBA preferred 8-12 years of experience in product management and marketing preferably in industrial automation or power electronics Deep understanding of VFD technology applications and market dynamics Strong analytical communication and project management skills Experience working with cross-functional teams and managing product portfolios About Our Company Looking to make an IMPACT with your career When you are thinking about joining a new team culture matters At Schneider Electric our values and behaviors are the foundation for creating a great culture to support business success We believe that our IMPACT values - Inclusion Mastery Purpose Action Curiosity Teamwork - starts with us IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions no matter what role you play It is a call to connect your career with the ambition of achieving a more resilient efficient and sustainable world We are looking for IMPACT Makers exceptional people who turn sustainability ambitions into actions at the intersection of automation electrification and digitization We celebrate IMPACT Makers and believe everyone has the potential to be one Become an IMPACT Maker with Schneider Electric - apply today EUR36 billion global revenue 13 organic growth 150 000 employees in 100 countries 1 on the Global 100 World s most sustainable corporations You must submit an online application to be considered for any position with us This position will be posted until filled Schneider Electric aspires to be the most inclusive and caring company in the world by providing equitable opportunities to everyone everywhere and ensuring all employees feel uniquely valued and protected to contribute their best We mirror the diversity of the communities in which we operate and inclusion is one of our core values We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do At Schneider Electric we uphold the highest standards of ethics and compliance and we believe that trust is a foundational value Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics safety sustainability quality and cybersecurity underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer It is our policy to provide equal employment and advancement opportunities in the areas of recruiting hiring training transferring and promoting all qualified individuals regardless of race religion color gender disability national origin ancestry age military status sexual orientation marital status or any other legally protected characteristic or conduct