- Demand Generation Associate Location Mohali India Hybrid On-site flexibility Department Marketing Employment Type Full-time About RChilli RChilli is a trusted partner for resume parsing matching and enrichment in the HR Tech industry With a strong global presence we empower businesses by delivering AI-driven solutions that streamline recruitment workflows and enhance talent acquisition strategies Our mission is to simplify hiring experiences and create value for both recruiters and candidates worldwide Role Overview We are seeking a Demand Generation Associate based in our Mohali office to support RChilli s global marketing initiatives and lead-generation efforts This role is ideal for an energetic ambitious professional with 6 months to 1 year of experience in marketing or sales support who is passionate about driving awareness generating leads and fueling pipeline growth in a SaaS HR Tech environment Key Responsibilities Assist in planning executing and optimizing demand generation campaigns across digital channels email social media SEO PPC webinars Conduct research to identify new markets target accounts and buyer personas Track and report campaign performance leads generated engagement ROI Work with the marketing and sales teams to nurture leads through the funnel Manage and update CRM marketing automation platforms HubSpot Salesforce or similar Support the creation of campaign assets such as email templates landing pages and social content Monitor competitor activities and market trends to suggest new ideas for lead generation Provide weekly monthly performance reports and recommendations for campaign improvements Required Skills Qualifications Bachelor s degree in Marketing Business Communications or related field 6 months to 1 year of experience in marketing demand generation or lead generation roles internships considered Basic understanding of digital marketing channels and demand generation strategies Familiarity with marketing tools Google Analytics HubSpot Salesforce or similar Strong analytical skills with the ability to interpret data and trends Good written and verbal communication skills in English Self-starter with a proactive attitude and willingness to learn Ability to work effectively in a hybrid setup What We Offer Competitive salary with performance-based incentives Chance to work with a global HR Tech leader and gain international exposure A collaborative hybrid work culture with flexibility and career growth opportunities Hands-on learning in demand generation digital marketing and SaaS marketing strategies An inclusive environment that values creativity innovation and continuous learning