Job Title Assistant Manager - CSD Sales About us With over 200 brands sold in nearly 180 countries we re the world s leading premium drinks company Bring your passion and use your curiosity as you explore collaborate and innovate to build brands consumers love Together with passionate people from all over the world you ll test new ideas learn and grow and unlock a brighter more exciting future Join us to create a career worth celebrating About the Function Our Sales team love building relationships connecting with customers to sell our much-loved brands in recent and vibrant markets where they can thrive They help sell our iconic brands across 180 countries every year We re operating across different markets channels and areas of expertise Using your curiosity and passion you ll make the most of consumer insight and digital platforms reaching new customers markets and celebrations to help us achieve our growth potential We ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential About the role To manage commercial operations of Diageo brands across CSD Depots catering to the Defence and Para Military Forces in the Kolkata and Odisha sales area This role is pivotal in driving sustainable sales growth ensuring operational excellence and identifying new opportunities to unlock the full potential of the CSD and PMF channel in this strategically important region Role Responsibilities Sales DeliveryDeliver monthly quarterly and annual primary secondary sales targets Drive growth across the full Diageo brand portfolio in the CSD and PMF channels Operational CoordinationCoordinate with Supply Chain Marketing and CSD Depots to ensure uninterrupted product availability Minimize stock-outs and mitigate any business loss risks Regulatory ComplianceManage excise-related processes including Label Registrations Permits EVCs and C-Forms in a timely and compliant manner Market DevelopmentConduct structured market assessments and competitor benchmarking to identify white spaces and future growth opportunities Trade Consumer ActivationExecute brand-led promotional activities across outlets and ensure proper deployment of trade schemes Monitor effectiveness and visibility of promotional programs Collections ManagementEnsure timely payment collections from CSD and Para Military channels Monitor receivables and address reconciliation issues Market Intelligence ReportingTrack competitive activity pricing and market dynamics Share weekly monthly performance reports with actionable insights Team LeadershipManage and mentor a third-party field sales team Drive accountability through daily reporting and performance reviews Experience skills required Education MBA in Sales Marketing Experience 6-8 years of progressive experience in Sales preferably in the Alco Bev or FMCG industry Key Skills Robust commercial acumen and data-driven decision-making Effective stakeholder communication and negotiation abilities Strategic thinking with executional agility Proficiency in navigating regulatory frameworks in complex markets Ideal Fit This role is best suited for someone who Thrives in market-facing field-intensive environments Is analytical commercially sharp and solution-oriented Has a strong sense of ownership and accountability Enjoys collaborating across functions to drive end-to-end outcomes Has an innovative mindset to unlock unconventional growth avenues Flexible Working Statement Flexibility is key to our success Talk to us about what flexibility means to you so that you re supported to manage your wellbeing and balance your priorities from day one Diversity statement Our purpose is to celebrate life every day everywhere And creating an inclusive culture where everyone feels valued and that they can belong is a crucial part of this We embrace diversity in the broadest possible sense This means that you ll be welcomed and celebrated for who you are just by being you You ll be part of and help build and champion an inclusive culture that celebrates people of different gender ethnicity ability age sexual orientation social class educational backgrounds experiences mindsets and more Our ambition is to create the best performing most trusted and respected consumer products companies in the world Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world Feel inspired Then this may be the opportunity for you If you require a reasonable adjustment please ensure that you capture this information when you submit your application Worker Type Regular Primary Location Kolkata Sales Additional Locations Job Posting Start Date 2025-08-01

📌 Assistant Manager – Csd Sales (West Bengal)
🏢 Diageo
📍 West Bengal