Job title Senior Scientific Writer - Omnichannel Location Hyderabad About the job Strategic context Sanofi has currently the best and most robust pipeline of R D and consequent recent launches of our history As new phase of Play-To-Win strategy funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives Thus as we enter the next phase modernization of Sanofi is required as per the recent announcements on DRIVE and in this respect we are in the beginning stages of organizing the Go-to-Market Capabilities GTMC team at global level The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units avoiding the duplication and overlapping of resources standardizing our processes and tools operating with a One Sanofi approach to accelerate our key capabilities development and fostering the entrepreneurial spirit by speeding up the decision making As part of GTMC vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class Omnichannel engagement strategy including development of standards best practices across markets and brand teams as well as executional planning and support of local Omnichannel approaches including change management GTMC will also collaborate closely with Digital to provide consistent tools Our Hubs are a crucial part of how we innovate improving performance across every Sanofi department and providing a springboard for the amazing work we do Build a career and you can be part of transforming our business while helping to change millions of lives Ready As a Senior Scientific Writer in the Content Operations Team within our Hyderabad Hub you ll plan and execute market-driven campaigns make data-driven business recommendations and create insightful presentations You ll optimize Omnichannel strategies in SFMC leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations Main responsibilities The overall purpose and main responsibilities are listed below To create review complex and specialized content branded unbranded without supervision manage end-to-end Omnichannel content creation repurposing localization process including supporting designing enhancement validation tagging upload deployment publishing and dissemination via relevant tools platforms Develop and maintain therapeutic area s process es and compliance expertise for Omnichannel pillar GTMC Perform background research literature analysis due diligence and application of available content insights generated via AI-enabled digital platforms Search Engine Optimization SEO -Search Engine Marketing SEM campaign analytics CX surveys etc as relevant for enhancing content generation framework and delivering high quality content Manage multiple projects across multiple franchises or therapeutic areas Review scientific accuracy checks validation including support for Content Powerhouse performed by junior writers to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical legal and regulatory standards MLR Actively contribute in GenAI Content Powerhouse initiatives as relevant in the role ideation sessions for content generation review edit and refine AI-generated content to meet high-quality standards and brand guidelines integrate relevant keywords into content without compromising scientific integrity or readability to improve SEO rankings user engagement and accuracy collaborate with the prompt expert to adjust prompts based on content quality inputs from brand teams and audience engagement write compelling headlines calls-to-action and content sections as needed to supplement AI-generated text work closely with the graphic designer to ensure text and visuals are integrated seamlessly Support guide junior writers for brand strategy messaging plan map stories and channel agnostic modular content framework Support guide junior writers for modular content retro modularization claims and component review and localization Leverage GenAI Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel LexMex GTMC to scale our production of marketing content Coach junior writers for developing engaging impactful SEO-friendly content for websites Healthcare Professionals patients campus portals social media channels and Omnichannel campaigns including but not limited to banners emails newsletters social media content posts interactive visual aids gifs scrolls carousals KOL interview videos videos video articles podcasts articles summaries infographics slide decks Collaborate effectively with stakeholders peers team to develop and promote best-in-class customer experience through best-in-class content People 1 Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement 2 Interact effectively with health care professionals as relevant and 3 Constantly assist junior writers in developing knowledge and sharing expertise 4 Partner with Leads to strengthen capabilities and support individual development plans 5 Collaborate with cross-functional teams in GTMC to build digital transformation to bring innovative digital solutions 6 Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes communications project management documentation and technical requirements Performance 1 Provide content as per agreed timelines and quality and 2 Be a subject matter expert coach mentor and assist fellow writers Recommend lead and implement tactical process improvements within the department and division-wide Process 1 Develop complex scientific content branded unbranded 2 Act as an Omnichannel content expert for the assigned therapeutic area s 3 Assist the Content Operations Hub Team in conducting comprehensive content-need analysis 4 Implement the content plan and associated activities for the year identified for the pillar 5 Work with selected vendors within the region to deliver the required deliverables as per defined process 6 Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery Stakeholder 1 Work closely with GTMC Omnichannel pillars Global Local and Hub to identify content need and assist in developing assigned deliverables and 2 Liaise with Omnichannel GBTs AoR LexMex to prepare relevant and customized deliverables About you Experience 4 years of experience in content creation in medico-marketing medical commercial Omnichannel domain for the pharmaceutical healthcare industry digital platforms Intermediate-Advanced level expertise in MS PPT Excel Word Adobe is desirable experience of developing digital content is preferred Soft skills Stakeholder management communication skills and ability to work independently and within a team environment Technical skills As applicable including but not limited to therapeutic area domain knowledge exposure medico-marketing content and or project management MS PPT Excel Word Adobe Education Advanced degree in life sciences pharmacy similar discipline or medical degree Languages Excellent knowledge of English language spoken and written Why choose us Bring the miracles of science to life alongside a supportive future-focused team Discover endless opportunities to grow your talent and drive your career whether it s through a promotion or lateral move at home or internationally Enjoy a thoughtful well-crafted rewards package that recognizes your contribution and amplifies your impact Take good care of yourself and your family with a wide range of health and wellbeing benefits including high-quality healthcare prevention and wellness programs and at least 14 weeks gender-neutral parental leave Play a key role in shaping and optimizing our content strategy driving business growth and achieving impactful results Pursue progress discover extraordinary Better is out there Better medications better outcomes better science But progress doesn t happen without people - people from different backgrounds in different locations doing different roles all united by one thing a desire to make miracles happen So let s be those people At Sanofi we provide equal opportunities to all regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity Watch our and check out our Diversity Equity and Inclusion actions at Pursue progress discover extraordinary Better is out there Better medications better outcomes better science But progress doesn t happen without people - people from different backgrounds in different locations doing different roles all united by one thing a desire to make miracles happen So let s be those people At Sanofi we provide equal opportunities to all regardless of race colour ancestry religion sex national origin sexual orientation age citizenship marital status ability or gender identity Watch our and check out our Diversity Equity and Inclusion actions at