Do you love collaborating with teams to solve complex problems and deliver innovative Marketing solutions Would you like to design and develop marketing programs About our Team Our global team collaborates with a wide range of people from the research and health communities to bring content to life We shine a light on the opportunities and challenges undertaken by our community to show how Elsevier is an important partner on their journey to achieve their goals About the Role Senior Marketing Specialist - Digital and Special Projects plays a pivotal role in our organization responsible for leading strategic marketing programs for the HS India business This includes driving Digital Social e-commerce marketing and B2C initiatives This role helps the marketing function keep our brand future-proof and fulfil our customers needs through innovative digital interventions across all marketing programs This position spans both segments Education and Clinical Solutions underscoring its strategic importance This person also manages local market segmentation targeting and positioning to support segment marketing strategies and turn them into actionable digital programs This role is also expected to implement best practices in campaign analytics and return on marketing investments Responsibilities Support Segment Marketing Strategy - Support all digital programs for Education nursing and clinical solutions Launch New products support onboarding drive lead generation lead-gen lead nurturing lead nurture and customer retention Market messaging target positioning followed by digital promotion across Indian Hospitals Institutions with Individual customers focused on usage penetration in the Indian market Build and Drive Digital Strategy - Develops and executes in collaboration with the segment marketing teams solution-based marketing programs to drive revenue through a customer-centric value proposition emphasizing a unique solutions-based value proposition through correct online platforms and partnerships Drive E-commerce growth and expansion - As part of e-commerce responsibilities the candidate is required to shape up Elsevier education e-commerce marketing activities across Amazon Flipkart and other e-commerce portals in India Work with Global e-commerce teams to drive e-commerce promotional and analytics-based campaigns for the Indian consumer Plan and run exclusive marketing programs for books other product suites to drive awareness and sell-through o Amazon Marketing Services Flipkart Product Listings Ads Social Media Management Capture and grow Healthcare communities Students Physicians Lecturers through engaging social media campaigns Amplify the brand voice build communities and drive engagement across channels Digital and Paid Media Marketing - Ensure best-in-class digital media presence of regional products and campaigns through the website and campaign pages Market Assessment - Support Segment marketing teams to define market size both addressable and potential market for our solutions comprising products in collaboration with the strategy team create action plans to address these needs Market Research - The Marketing Manager-Strategic Initiatives is responsible for managing local market research programs This includes evaluating customer and competitive research the product roadmap market conditions and results and using these results to define the marketing strategy By providing valuable insights this role equips you with the information needed to make strategic decisions and stay ahead in the market Customer Engagement - The Marketing Manager-Strategic Initiatives is instrumental in supporting the customer engagement team to create digital interventions like webinars podcasts virtual lectures etc to drive usage and increase retention This role also plays a key part in building a layer of customers who seek customer feedback increasing customer satisfaction and driving high renewal rates and upsell cross-sell opportunities By directly impacting customer engagement this role connects you to our mission of serving our customers effectively and enhancing their experience B2C Marketing - Great understanding of direct-to-customer programs and building and nurturing a user community Work with global product and marketing teams to facilitate market research and B2C initiatives for the Indian market Requirements Experience in managing high-value marketing campaigns with sales and product teams At least 7 years of relevant experience Proven ability to deliver independently and collaborate globally with key stakeholders Strong problem-solving skills with data-driven insights Experience creating and executing value-based marketing programs across products customers channels brands competition tracking and on-ground initiatives Excellent verbal and written communication skills Outstanding interpersonal skills for explaining complex or sensitive topics Work in a way that works for you We promote a healthy work life balance across the organisation We offer an appealing working prospect for our people With numerous wellbeing initiatives shared parental leave study assistance and sabbaticals we will help you meet your immediate responsibilities and your long-term goals Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working for you We know that your wellbeing and happiness are key to a long and successful career These are some of the advantages we are delighted to offer Comprehensive Health Insurance Covers you your immediate family and parents Enhanced Health Insurance Options Competitive rates negotiated by the company Group Life Insurance Ensuring financial security for your loved ones Group Accident Insurance Extra protection for accidental death and permanent disablement Flexible Working Arrangement Achieve a harmonious work-life balance Employee Assistance Program Access support for personal and work-related challenges Medical Screening Your well-being is a top priority Modern Family Benefits Maternity paternity and adoption support Long-Service Awards Recognizing dedication and commitment New Baby Gift Celebrating the joy of parenthood Subsidized Meals in Chennai Enjoy delicious meals at discounted rates Various Paid Time Off Take time off with Casual Leave Sick Leave Privilege Leave Compassionate Leave Special Sick Leave and Gazetted Public Holidays Free Transport pick up and drop from the home -office - home applies in Chennai About the Business A global leader in information and analytics we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society Building on our publishing heritage we combine quality information and vast data sets with analytics to support visionary science and research health education and interactive learning as well as exceptional healthcare and clinical practice At Elsevier your work contributes to the world s grand challenges and a more sustainable future We harness innovative technologies to support science and healthcare to partner for a better world We are committed to providing a fair and accessible hiring process If you have a disability or other need that requires accommodation or adjustment please let us know by completing our or please contact 1-(phone hidden) Criminals may pose as recruiters asking for money or personal information We never request money or banking details from job applicants Learn more about spotting and avoiding scams Please read our We are an equal opportunity employer qualified applicants are considered for and treated during employment without regard to race color creed religion sex national origin citizenship status disability status protected veteran status age marital status sexual orientation gender identity genetic information or any other characteristic protected by law USA Job Seekers

📌 Senior Marketing Specialist - Digital And Special Projects (Gurugram)
🏢 Elsevier
📍 Gurugram