About the Company Founded in 2019 zingbus is building the most trusted brand for intercity travel Keeping reliability and safety at the core we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners We connect 300 cities across the country through our daily services and have served 2 5 Mn unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure Raised Series A from Y Combinator InfoEdge AdvantEdge and other prominent investors from India and Silicon Valley Also closing a large round with one of the largest global corporate VC - Position Sr Executive Google ads- Location Gurugram- Experience 1-3 yearsWhat you will do - Campaign Strategy Management Plan create and execute effective SEM strategies across Google Ads LinkedIn and other platforms - Optimization Continuously optimize campaigns to improve performance metrics CTR conversion rates quality scores and meet KPIs - Keyword Research Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach - Performance Tracking Analyze and report on campaign performance using tools like Google Analytics Singular and other relevant platforms - A B Testing Conduct A B testing on ads landing pages and other elements to continually enhance campaign performance - Market Research Stay up to date with SEM trends algorithm changes and best practices to maintain a competitive edge - Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions What we are looking for - Experience 1 to 3 years of experience in Google Ads campaign management - Educational Background Btech BCA from Tier 1 institution- Self-driven and a solid bias for action fitment in startup culture - In-depth knowledge of the Paid Marketing ecosystem attribution models and segmentation App campaigns- Budget Management Proven track record of running campaigns with budgets of - 10 Lakh per month - Hands-on experience in Google Ads Meta Ads Google Analytics Mixpanel other tools like Looker Studio AppsFlyer - Analytical Skills Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights - Creativity Ability to craft engaging ad copy and create testing strategies to improve results - Someone who can manage complexity and is good at problem solving with a first-principles approachWhat We Offer- A high-impact role in a fast-growing venture-backed startup - Ownership of multi-channel performance marketing efforts - Competitive compensation- A culture that encourages creativity data-driven decision-making and fast execution ref updazz com