Core Skills Required1 Campaign Setup Strategy MOST IMPORTANT Knows proper campaign objectives Sales Leads Traffic Engagement Understands conversion tracking events and pixel setup Can plan TOF-MOF-BOF funnel top middle bottom funnel Audience Targeting Expertise Custom Audience creation website visitors add-to-cart IG engagement Lookalike audience testing Interest behavior based audience stacking Region language segmentation Strong Creative Direction Can decide Which creatives convert What hooks will work What ad formats grab attention Reels Carousels Static Works with designer to improve click-through rate Data Analysis Optimization Reads Ads Manager data DAILY CPR CPL CPM CTR ROAS Frequency Knows when to kill scale or duplicateads Technical Knowledge Pixel setup Event testing Conversion API CAPI Domain verification AB testing Solid Understanding of E-commerce They should know Product catalog ads Dynamic ads setup Offer-based retargeting Abandoned cart retargeting Experience Level Needed for Good Performance Minimum 2-3 years of experience specifically in Meta Ads Should have handled 5-15 lakh monthly spend Should show proven ROAS data from past clients Should have worked with Etsy Amazon Shopify or general e-commerce brands Job Types Full-time Permanent Pay 20 000 00 - 30 000 00 per month Work Location In person