Marketing Manager Online Offline - Education Institute Location Calicut Kerala Salary 25 000 - 35 000 per month based on experience Experience Minimum 2 years Educational sector experience preferred Industry Education Training EdTech About the Role We are looking for a dynamic and creative Marketing Manager to lead both online and offline marketing initiatives for our education institute in Calicut The ideal candidate will be responsible for planning executing and analyzing marketing campaigns that drive admissions strengthen brand visibility and support business growth Key Responsibilities Strategic Planning Execution Develop and implement the annual marketing strategy and budget Plan and execute integrated marketing campaigns aligned with business goals Ensure all marketing activities adhere to institutional brand and quality standards Digital Marketing Plan and manage digital marketing campaigns across Google Facebook Instagram and other platforms Monitor and optimize lead generation and conversion rates Oversee SEO social media management and email marketing efforts Coordinate with creative teams for content visuals and ad creatives Track online performance metrics and ROI through analytics tools Offline Marketing Events Plan and manage offline marketing activities including events seminars and promotional drives Build strategic partnerships with schools colleges and local organizations for brand promotion Ensure strong local visibility through branding print ads and community engagement Research Analysis Conduct market and competitor research to identify trends and opportunities Analyze campaign performance data and recommend improvements for future strategies Team Vendor Management Manage a small marketing team and external agencies to ensure effective execution Coordinate with internal departments to align marketing goals with institutional objectives Skills Competencies Minimum 2 years of marketing experience preferably in the education or service sector Strong knowledge of digital marketing analytics tools and social media platforms Excellent communication leadership and organizational skills Ability to handle both online and offline marketing campaigns independently Creative thinker with solid analytical and problem-solving abilities Qualifications Bachelor s degree in Marketing Business Administration or related field Experience in the education training industry preferred but not mandatory Proven experience managing end-to-end marketing campaigns and meeting enrollment goals Why Join Us Opportunity to lead and innovate marketing efforts for a growing education brand Exposure to digital field and institutional marketing roles Supportive collaborative and growth-oriented work environment Job Types Full-time Permanent Pay 25 000 00 - 30 000 00 per month Work Location In person

📌 Marketing Manager (Kerala)
🏢 Perpex Insights
📍 Kerala