About our company YNM Safety is a leading infrastructure and road safety solutions provider in India specializing in black spot rectification crash barriers signages thermoplastic road markings and certified reflective products We deliver end-to-end project execution from design and manufacturing to on-ground implementation aligned with MORTH and IRC standards Our mission is to make roads safer through innovation compliance and quality excellence With a pan-India presence and growing global outreach YNM is trusted by government agencies EPC contractors and private firms We combine safety sustainability and scalability building a brand that stands for responsibility and reliability in the infrastructure space Role The Brand Head is responsible for shaping developing and executing the overall brand strategy to enhance market presence brand equity and customer engagement This role ensures the brand remains consistent across all internal and external communications and platforms while staying ahead of market trends and consumer expectations Key Responsibilities Strategic Brand Leadership Develop and implement comprehensive brand strategies aligned with business goals Define and protect brand guidelines and positioning across all channels Lead rebranding brand refresh and brand launch initiatives as required Analyze brand performance and market trends to inform strategy Marketing Communication Oversee all ATL BTL marketing initiatives advertising digital and media campaigns Collaborate with the Digital Marketing team to boost online presence and engagement Ensure cohesive brand messaging across platforms including print TV digital social media packaging and retail environments Craft compelling brand narratives and storytelling aligned with customer personas Innovation Growth Identify opportunities for brand growth and diversification into new markets or customer segments Stay ahead of consumer industry and competitor trends to drive innovation Launch new products services with transparent brand alignment and communication strategy Team Management Lead and mentor a team of brand managers designers and marketing executives Coordinate cross-functional collaboration with sales product design and external agencies Market Research Analytics Conduct and analyze market research to assess brand positioning awareness and perception Track KPIs such as brand recall Net Promoter Score NPS market share and ROI on campaigns Prepare reports and presentations for leadership on brand performance Vendor Budget Management Manage branding budgets vendor negotiations and ensure cost-effective solutions Oversee quality and timelines from creative advertising and PR agencies Qualifications Skills Required Bachelor s degree in Marketing Business Administration Communications or a related field MBA preferred 8-15 years of progressive experience in brand management preferably in B2B or infrastructure road safety domains Proven track record of building and scaling successful brands Strong understanding of traditional and digital marketing channels Exceptional leadership communication and analytical skills Ability to think creatively and strategically in a fast-paced environment Proficiency in branding tools marketing analytics platforms and CRM systems Desirable Traits Visionary mindset with hands-on execution ability Creative thinker with high attention to detail Team-first attitude with strong collaboration skills Job Types Full-time Permanent Pay 50 000 00 - 60 000 00 per month Benefits Cell phone reimbursement Health insurance Paid sick time Work Location In person

📌 Brand Head(female) (Telangana)
🏢 NPL Projects India
📍 Telangana