We are seeking a highly motivated and results-driven Digital Marketing Executive to join our marketing team The ideal candidate will be responsible for developing implementing and managing digital marketing campaigns that promote our brand products and services You will play a key role in enhancing brand awareness within the digital space driving website traffic and acquiring leads customers Key Responsibilities Plan and execute all digital marketing campaigns including SEO SEM email social media and display advertising Design build and maintain our social media presence across platforms like Facebook Instagram LinkedIn Twitter and YouTube Optimize content for the website and social media platforms to improve visibility and engagement Measure and report the performance of all digital marketing campaigns and assess against goals ROI and KPIs Identify trends and insights and optimize performance based on the insights Collaborate with internal teams design content development to create landing pages and improve user experience Utilize strong analytical ability to evaluate customer experience across multiple channels and touchpoints Manage and improve online content considering SEO and Google Analytics Execute email marketing campaigns and lead nurturing strategies using platforms like Mailchimp or HubSpot Stay up to date with the latest digital marketing trends tools and best practices Qualifications Bachelor s degree in Marketing Communications Business or a related field 1-3 years of proven experience in digital marketing or related roles Solid knowledge of website and marketing analytics tools e g Google Analytics SEMrush Ahrefs Hands-on experience with SEO SEM social media marketing and email campaigns Proficiency in tools like Google Ads Facebook Business Manager Canva and WordPress Strong understanding of performance marketing conversion and online customer acquisition Excellent communication and interpersonal skills Ability to work independently and as part of a team Job Types Full time Permanent Pay 10 000 00 - 15 000 00 per month Ability to commute relocate Kalighat Kolkata West Bengal Reliably commute or planning to relocate before starting work Preferred Language English Preferred Work Location In person

📌 Digital Marketing Executive (West Bengal)
🏢 Ileap (A unit of Pathfinder)
📍 West Bengal