Department Marketing Job posted on Jul 22 2025 Employment type AS-IN-OR Do you want to be part of a rapid-growing tech startup building innovative and sustainable technology in the Agriculture sector and working on the projects that define the larger outcome for generation About AgroStar AgroStar is India s foremost AgTech start-up with a mission of HelpingFarmersWin Shardul and Sitanshu started AgroStar with a vision to solve two of the biggest problems in Indian agriculture - Lack of guidance for scientific sustainable farming limited access to great quality farm inputs Today AgroStar provides full-stack solutions to millions of farmers across 11 Indian states via an omnichannel approach Along the journey we have built India s largest agronomy advisory center a highly engaged digital farmer network with over 9 5 million users and a retail network of 8500 stores These technology-enabled channels work together to help farmers produce better and achieve higher price realizations by providing appropriate advice timely input delivery and output market linkages In March 2022 we acquired INI Farms and with this we are now exporting our farmer s produce to over 20 countries across the globe With massive synergies across the value chain to unlock we are excited about our next exponential growth phase while being more mission-focused than ever HelpingFarmersWin Backed by prominent investors and partners we are rapidly growing our full-stack platform and access to credit The Role Lead and execute high-impact ATL Above-the-Line and BTL Below-the-Line campaigns across rural and semi-urban markets Design and implement pan-India farmer engagement initiatives including farmer meetings community events demo days and field trials Plan and manage 360-degree on-ground campaigns in coordination with product sales and regional teams Collaborate with agencies and internal teams to execute radio print outdoor OOH wall painting and rural activations effectively Build and manage a network of regional partners vendors and local influencers to scale marketing operations across geographies Partner with the Sales and Business teams to align field marketing activities with sales targets and customer acquisition goals Oversee logistics branding collaterals event execution and campaign measurement for on-ground initiatives Track campaign performance using KPIs such as footfall engagement brand recall and ROI Qualifications we look for 5-8 years of field marketing experience preferably in agriculture FMCG rural marketing or consumer brands Proven experience in executing pan-India ATL BTL campaigns and large-format farmer engagement programs Strong project management skills with the ability to handle multiple campaigns simultaneously across regions Excellent command over regional languages and a deep understanding of rural customer behavior Hands-on experience with vendors agencies field staff and event management Willingness to travel extensively up to 50-60 across rural belts and key markets Most importantly we are looking for passionate intrapreneurs who want to work at the grass root level drive impact in India s biggest sector Help Farmers Win

📌 Field Marketing Manager (Maharashtra)
🏢 AgroStar
📍 Maharashtra