Key Responsibilities Plan execute and manage all digital marketing campaigns including SEO SEM email marketing and social media Develop and implement SEO strategies to improve organic search rankings and website visibility Create edit and oversee high-quality content for the website blog social media and email campaigns ensuring brand consistency and timely posting Manage and grow the company s social media profiles e g Facebook Instagram LinkedIn Twitter including content planning posting and engagement Monitor Analyze and report on performance metrics for digital campaigns using tools such as Google Analytics to optimize strategies and demonstrate ROI Collaborate with internal teams and external partners e g designers writers agencies to ensure cohesive digital marketing efforts Stay updated on the latest digital marketing trends tools and best practices to maintain a competitive edge Develop and maintain an editorial calendar for all digital channels to ensure consistent and strategic content delivery Manage campaign budgets and allocate resources effectively Identify and implement new growth strategies for digital channels and customer engagement Required Skills Qualifications Bachelor s degree in Marketing Communications or a related field Proven experience in digital marketing SEO content writing and social media management Solid understanding of current digital marketing concepts analytics and best practices Proficiency with SEO tools Google Analytics and content management systems CMS Excellent writing editing and communication skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Strong analytical creative and problem-solving abilities Up-to-date with the latest trends and technologies in digital marketing Preferred Attributes Leadership and team management experience Experience with paid advertising Google Ads Facebook Ads and influencer marketing Knowledge of HTML CSS and JavaScript is a plus Experience working with cross-functional teams and external vendors Example Objectives Increase organic website traffic and lead generation through effective SEO and content strategies Enhance brand awareness and engagement across all digital platforms Deliver measurable improvements in campaign performance and ROI Job Types Full-time Permanent Pay 300 000 00 - 420 000 00 per year Benefits Health insurance Provident Fund Experience Digital marketing 4 years Required Work Location In person

📌 Digital Marketing Manager (West Bengal)
🏢 Pazzo Solutions
📍 West Bengal