Key Responsibilities- Manage end-to-end campaign operations using Adobe Campaign Classic- Design configure and execute personalized customer journeys and workflows- Create and schedule batch recurring and trigger-based campaigns across Email SMS and Mobile channels- Validate campaign data accuracy through workflow checks schema design and data segmentation- Collaborate with Digital Marketing IT and Compliance teams to ensure campaigns meet business and regulatory standards- Analyze campaign performance metrics generate reports and recommend optimizations- Provide technical support troubleshoot issues and maintain campaign documentationQualifications Skills- Bachelor s degree in Computer Science Information Technology or a related field- 3-4 years of hands-on experience with Adobe Campaign Classic or Standard preferably in BFSI or large enterprise environments- Strong understanding of Adobe Campaign architecture schema configuration and data workflows- Proficiency in SQL and campaign scripting for segmentation and targeting- Familiarity with Adobe Experience Cloud solutions is a plus- Robust communication analytical and collaboration skills ref updazz com