Key Responsibilities Marketing Strategy Leadership Develop and execute comprehensive marketing strategies that align with the company s business objectives market trends and customer needs Lead the company s brand management efforts ensuring a consistent and compelling brand message across all platforms and touchpoints Set annual marketing goals and KPIs regularly measuring the success of initiatives and making data-driven adjustments as necessary Digital Traditional Marketing Oversee digital marketing initiatives including social media SEO SEM content marketing email marketing and paid advertising campaigns Leverage traditional marketing channels such as print radio TV and outdoor advertising where appropriate ensuring an integrated omnichannel strategy Continuously explore emerging marketing trends e g AI-driven marketing personalization and automation to keep the company ahead of the competition Customer Acquisition Retention Drive customer acquisition strategies through effective demand generation campaigns across digital and offline platforms Develop and optimize customer retention strategies including loyalty programs personalized communication and re-engagement campaigns Monitor customer feedback and market trends to ensure product-market fit and drive customer satisfaction Brand Management Public Relations Ensure the brand s positioning voice and messaging are consistent across all channels enhancing brand awareness and market share Lead public relations efforts managing media relations press releases and corporate communications to maintain a positive brand image Oversee sponsorships partnerships and influencer marketing to amplify the company s visibility Market Research Competitive Analysis Conduct thorough market research to identify trends customer behavior and competitive landscape translating insights into actionable strategies Stay updated on industry developments and competitor activities to inform marketing strategies and identify opportunities for innovation Team Leadership Development Lead and inspire a high-performing marketing team ensuring continuous professional development mentoring and performance management Foster a culture of creativity innovation and collaboration within the marketing team encouraging new ideas and approaches to marketing Allocate resources and manage the marketing budget effectively ensuring efficient use of funds across campaigns and initiatives Sales Marketing Alignment Work closely with the sales team to ensure alignment between marketing and sales objectives particularly around lead generation and conversion rates Collaborate on go-to-market strategies ensuring marketing efforts are supporting sales efforts in generating revenue and expanding market reach Develop marketing materials and campaigns that drive lead generation improve conversion rates and support the sales team in meeting revenue targets Performance Analysis Reporting Measure the effectiveness of marketing campaigns using analytics tools providing detailed reports on ROI customer acquisition cost CAC and other key metrics Analyze the results of campaigns and provide actionable insights to improve future marketing strategies Report marketing performance and insights regularly to the executive leadership team contributing to broader company strategy discussions Innovation and Technology Leverage marketing technologies MarTech such as CRM systems marketing automation platforms and analytics tools to streamline processes and enhance campaign effectiveness Stay ahead of digital trends and technologies adopting new platforms and tools to innovate the marketing function Explore opportunities in AI data analytics and machine learning to personalize marketing at scale and improve decision-making Skills Qualifications Education Bachelor s degree in Marketing Business Administration or a related field A Master s degree MBA or equivalent is preferred Experience 10 years of progressive experience in marketing roles with at least 5 years in senior leadership positions Proven track record of developing and executing successful marketing strategies that drive business growth Experience in both B2B and B2C marketing is a plus Leadership Solid leadership skills with the ability to inspire motivate and develop a high-performing marketing team Ability to work cross-functionally and collaborate with senior management sales product and operations teams Strategic Thinking Ability to think strategically and develop long-term marketing plans that align with business objectives Strong analytical skills with the ability to translate data into actionable insights Digital Marketing Expertise Deep understanding of digital marketing channels including SEO SEM social media content marketing email marketing and paid advertising Proficient in using marketing technology platforms CRM analytics tools automation software Communication Creativity Excellent verbal and written communication skills with the ability to articulate complex marketing strategies and results to non-marketing stakeholders A creative mindset with a track record of developing innovative marketing campaigns Data-Driven Strong focus on metrics and KPIs with the ability to analyze marketing data to inform strategies and decision-making Knowledge of marketing analytics tools and platforms to measure performance and improve ROI Preferred Competencies Knowledge of branding public relations and media relations Experience in managing large marketing budgets effectively and maximizing return on investment Ability to manage multiple priorities in a fast-paced dynamic environment Entrepreneurial mindset with the ability to think innovatively and creatively to solve problems Expertise in customer journey mapping and understanding the end-to-end customer experience Compensation Benefits Competitive salary and performance-based bonuses Opportunities for professional development and career advancement Application Process Interested candidates should submit a resume cover letter and portfolio of marketing achievements that demonstrate their qualifications for the role Job Type Full-time Pay 47 547 04 - 65 477 70 per month Benefits Health insurance Experience total work 10 years Preferred Work Location In person