Business Title Technical Lead - CDP Platforms Years of Experience 8 to 12 years 5 CDP Job Descreption We are seeking an experienced and forward-thinking Associate Technical Architect with deep expertise in Tealium s Customer Data Hub CDH and Tealium iQ Tag Management System TMS This role is ideal for professionals who have hands-on experience designing and implementing scalable Tealium-based CDP solutions with a strong understanding of tagging strategies data layer design and MarTech ecosystem integrations Must have skills 1 Lead the architecture design and implementation of Tealium CDH and TMS solutions across enterprise digital ecosystems 2 Define and implement data layer specifications tag management strategies and event tracking frameworks using Tealium iQ 3 Architect composable CDP solutions leveraging Tealium AudienceStream and EventStream to enable real-time customer data collection enrichment and activation 4 Integrate Tealium with downstream platforms such as marketing automation analytics personalization engines and ad tech platforms 5 Collaborate with cross-functional teams including marketing analytics engineering and privacy to ensure alignment with business goals data governance and compliance standards e g GDPR CCPA 6 Provide technical leadership and best practices for identity resolution audience segmentation and real-time personalization using Tealium 7 Conduct performance tuning troubleshooting and optimization of tagging and data flows 8 Stay current with Tealium s product roadmap and industry trends to drive innovation and continuous improvement Good to have skills 1 Experience with reverse ETL tools e g Hightouch Census 2 Familiarity with identity resolution consent management and privacy frameworks 3 Knowledge of data formats JSON Parquet Avro and transformation pipelines 4 Exposure to CI CD containerization Docker Kubernetes and DevOps practices 5 Client-facing experience with solution presentations and stakeholder engagement 6 Experience with marketing platforms like Salesforce Marketing Cloud Braze Marketo etc 7 Understanding of CDP vendor evaluation and implementation lifecycle Key responsibiltes 1 Architect and lead implementation of CDP solutions across composable stacks 2 Define data models schemas and governance frameworks for customer data 3 Design and oversee data ingestion pipelines batch and streaming 4 Integrate CDP with MarTech platforms for activation personalization and analytics 5 Collaborate with cross-functional teams to translate business requirements into technical solutions 6 Guide development teams in building reusable components and scalable integrations 7 Ensure data quality privacy compliance and performance optimization 8 Lead troubleshooting and resolution of complex integration and data flow issues 9 Mentor engineers and contribute to technical standards and best practices 10 Participate in roadmap planning and continuous improvement initiatives 11 Support journey orchestration and audience segmentation strategies 12 Evaluate emerging technologies and recommend enhancements to CDP architecture Education Qulification 1 Bachelors in Engineering with a specialisation in Computer Science Data IT 2 Graduate from other fields with valuable communication and analytical skills Certification If Any 1 Tealium certifications e g Tealium iQ Tag Management AudienceStream 2 Other CDP certifications Adobe RTCDP Salesforce Treasure Data Shift timing12 PM - 10 PM Location DGS India - Bengaluru - Manyata N1 Block Brand Merkle Time Type Full time Contract Type Permanent