Job Summary We are seeking a highly creative and strategic Senior Content Writer to elevate Visko Group s brand voice In this role you will lead the creation of compelling research-backed content that drives engagement leads and customer retention You will not only produce high-quality copy but also help shape our content strategy edit the work of junior writers and ensure consistency across all channels You will translate complex industry concepts into clear accessible and engaging narratives Key Responsibilities 1 Content Creation Strategy Produce high-quality well-researched content across various formats blog posts whitepapers case studies website copy email newsletters and social media Develop and manage a content calendar aligned with marketing goals and product launches Collaborate with the SEO team to ensure all content is optimized for search engines without sacrificing readability 2 Editing Quality Control Act as the gatekeeper for the brand voice ensuring all internal and external communications adhere to style guidelines Review and edit content produced by junior writers and freelancers providing constructive feedback to help them improve Update and maintain the company Brand Style Guide 3 Research Collaboration Interview subject matter experts SMEs within the company to capture technical nuances and turn them into reader-friendly stories Collaborate with Design and UX teams to ensure visual and written elements work seamlessly together Analyze content performance metrics views time on page CTR and optimize future content based on data Requirements Qualifications Experience 2-5 years of experience in copywriting content marketing or journalism B2B experience is a plus Portfolio A solid portfolio demonstrating a range of writing styles long-form punchy ad copy technical writing Education Bachelor s degree in English Journalism Marketing or a related field Skills Impeccable grammar and proofreading skills Strong understanding of SEO best practices and keyword integration Ability to manage multiple projects under tight deadlines Experience interviewing SMEs and conducting independent research Tools Proficiency CMS WordPress Webflow or HubSpot Project Management Asana Trello or Monday com SEO Tools SEMrush Ahrefs or Clearscope Design Basic Canva or Figma for collaboration AI Tools Familiarity with using AI e g ChatGPT Jasper for outlining or ideation while maintaining human quality is a plus Job Type Permanent Pay 11 797 92 - 37 726 76 per month Benefits Provident Fund Work Location In person