About Us Kaarwan is an ed-tech platform dedicated to empowering architects and civil engineers through specialized programs certifications and learning opportunities We are looking for a Sr Performance Marketing Executive who can drive growth through data-driven paid marketing campaigns and lead our performance marketing initiatives Key Responsibilities Plan execute and optimize performance marketing campaigns across Meta Ads Google Ads and LinkedIn Ads with a strong focus on lead generation Strategize and manage e-commerce lead generation campaigns with lead generation being the core area of focus Optimize campaign performance metrics CPL CAC CPP CPM ROAS through bid strategies audience segmentation and funnel optimization Monitor daily campaign performance analyze data and generate actionable insights Create detailed reports and dashboards in Excel Looker Studio to present to the co-founders and management Collaborate with design content and product teams to deliver impactful creatives and landing pages Stay updated with industry trends platform updates and best practices in digital advertising Take ownership of campaign strategy while leading and mentoring a small team of performance marketers Requirements 1-3 years of hands-on experience in Meta Ads Google Ads and LinkedIn Ads Proven track record in lead generation campaigns mandatory with working knowledge of e-commerce campaigns Strong understanding of performance marketing terminologies CAC CPL CPP CPM CTR ROAS etc Advanced proficiency in Excel for campaign analysis reporting and forecasting Experience in creating and presenting marketing reports for leadership discussions Strong analytical mindset with the ability to derive insights from data Excellent communication skills and ability to work closely with senior leadership Prior experience in leading or mentoring a team will be a strong plus What We Offer Opportunity to work directly with the co-founders and shape the performance marketing function A fast-paced growth-oriented and collaborative work environment Exposure to large-scale ad spends and high-impact campaigns Job Types Full time Permanent Pay 30 000 00 - 60 000 00 per month Benefits Flexible schedule Health insurance Provident Fund Work from home Application Question s Do you have Ed-tech Experience Are you comfortable working from office Are you a immediate joinee Max 15days Language English Preferred Work Location In person