Axis My India Limited is India s leading consumer data intelligence company committed to enabling data-driven decision-making It has launched the A App a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs The app follows a PHYGITAL model leveraging Axis My India s vast network of 5 000 locations across 700 districts Powered by Google Cloud and Google Gen AI it continuously learns and improves to deliver better user experiences The company is spearheaded by Mr Pradeep Gupta who is a leading name in market research and is India s top psephologist Role Overview Axis My India is looking for a marketing Analytics and Optimisation Manager to own the performance intelligence behind our outreach This role requires a unique blend of analytical depth experimentation mindset and growth strategy thinking You will be responsible for analysing the full marketing funnel opportunities for improvement and drive measurable impact across awareness engagement conversion and retention Key Responsibilities Analyse the end-to-end marketing funnel awareness engagement conversion retention to identify drop-off points bottlenecks and growth opportunities Design and run A B tests and controlled experiments to refine targeting creatives messaging and user journeys for maximum impact Build real-time dashboards to monitor campaign performance audience cohorts and key growth metrics ensuring visibility across stakeholders Leverage GA4 CRM and attribution tools to map user journeys measure touchpoints and understand where conversions or retention are breaking down Conduct deep-dive analyses on cohorts LTV retention patterns to guide acquisition and engagement strategies Partner with marketing and business teams to translate insights into actionable strategies Build forecasting models to predict campaign outcomes and measure the incremental lift from marketing spends Present regular performance updates insights and actionable recommendations to management and key stakeholders Work with tech and data engineering teams to refine data pipelines improve tagging accuracy and ensure robust attribution systems Requirements Desired Profile Education Bachelor s degree in either Marketing or Statistics or Computer Science Master s degree MBA PGDMB in marketing digital or Analytical preferred Certifications Google Analytics G4 Meta Blueprint SQL Data Analytics Tableau Power BI Experience 6-8 years of experience in analytics growth marketing campaign measurement and funnel optimisation Strong background in consumer tech digital first companies e-commerce media or performance marketing agencies Demonstrated success in improving ROI ROAS and guiding digital budget allocation Technical and Operating Skills Strong working knowledge of analytics tool like GA4 GTM and Adobe Analytics Ability to analyse funnel Awareness a Engagement a Conversion a Retention and provide recommendation to optimise the bounce rate Ability to translate complex data into simple business recommendations Collaborative Mindset to partner with marketing business and tech data teams as well as external partners and agencies teams Highly deadline-driven detailed oriented and processed focused individual Strategic thinker with the ability to connect micro level insights to macro business outcomes What We Offer A front-row seat to one of India s most ambitious citizen-tech platforms High-visibility role with direct access to CXOs and government leadership Entrepreneurial work environment backed by Axis My India s credibility and reach Competitive pay with performance-linked incentives Benefits Market-competitive salary and benefits package Opportunity to make significant contributions to a dynamic company Walking distance from Chakala metro station making commuting easy and convenient At Axis My India we value discipline and focus Our team members wear brand on sleeves adhere to a no-mobile policy during work hours and work from our office with alternate Saturdays off If you thrive in a structured environment and are committed to excellence we encourage you to apply

📌 Marketing Technologist (Mumbai)
🏢 AXIS MY INDIA
📍 Mumbai