Role Introduction As the Social Media Manager you have to drive performance marketing strategies across paid social platforms This role involves managing campaigns optimizing budgets and leveraging data-driven insights to enhance brand visibility and lead generation The ideal candidate has a strong background in digital advertising audience targeting and analytics to maximize ROI and campaign effectiveness Key Responsibilities Strategic Performance Marketing Be at the forefront of Performance knowledge PPC SEO Affiliates Display Social and Analytics by keeping up to date with industry news and developments Contribute to developing new products and ways of working that improve SEM results Build an understanding of the client s business and digital marketing objectives Develop an understanding of the target audiences attitudes behaviors and perceptions with a focus on SEM using a variety of market information and research data Develop an understanding of the various digital media channels display affiliates social media and the potential for them in your client s marketing activity Develop positive relationships that reflect true partnership in achieving the objectives of the client s business and the goals of the client Ensure all media schedules forecasts and recommendations are fit for the client and that it s easy for the client to access and review the work e g URLs passwords formats conference call details etc Ensure all campaign costs are accurately quoted and campaign forecasts are approved by the respective Manager Help in preparation for and attend sales pitches as required Participate in and learn about social marketing and its impact on our clients Leadership and Management Ensure that all client campaigns follow the internal process Set and manage expectations of clients and internal teams especially to ensure KKBC has the optimal time scale to deliver quality work and service Maintain a full and detailed understanding of all recommendations and proposals Ensure that all campaigns are executed according to plan through close collaboration with your stakeholders Prepare and lead performance review presentations Actively nurture the goal of making KKBC an enjoyable and extraordinary place for staff to work and for clients to engage with Help to educate the clients on SEM strategies and tactics engage clients in the world of digital communications by demonstrating its direct response creative and brand-building abilities Other social media management duties as directed by the respective manager Requirements 5 years of proven track record in managing paid social media campaigns across platforms like Facebook Instagram LinkedIn X Twitter and TikTok A bachelor s degree in Marketing Advertising Business or a related field is preferred Strong knowledge of ad bidding strategies audience targeting A B testing and budget optimization Proficiency in data analysis tools Google Analytics Meta Business Suite etc to measure and improve campaign performance Ability to develop compelling ad creatives and messaging that align with marketing goals Experience working cross-functionally with creative content and performance marketing teams Familiarity with emerging trends platform updates and best practices in paid social media advertising Strong verbal and written communication skills Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment Strong organizational skills are a must Job Type Part-time Perks Work from home Application Question s Please state your current status immediate joiner unemployed full-time freelancing Please drop your Hourly rate expectation in INR Experience Paid Social Media Marketing 5 years Required B2B Marketing 3 years Required Work Location Remote

📌 Paid Social Media Manager (freelance) (India)
🏢 KKBC
📍 India