Key Responsibilities 1 CRM App Management Manage and optimize the D2C customer engagement platform Mobile App Website WhatsApp CRM or ERP CRM solutions Ensure seamless app performance user experience UX and integrations with order fulfillment payment gateways and customer support Implement customer segmentation strategies to personalize offers loyalty programs and engagement campaigns Monitor customer behavior app usage and feedback to improve UI UX and overall customer journey 2 D2C Retention Demand Management Develop and execute customer retention strategies through targeted communication loyalty programs and personalized discounts Drive repeat purchases by leveraging subscription models personalized recommendations and promotions Work with marketing and sales teams to implement data-driven demand forecasting and seasonal demand planning Optimize customer engagement strategies across multiple touchpoints SMS email push notifications WhatsApp in-app messaging 3 Sales Framework Strategy Define and implement a structured sales strategy for D2C B2B and distribution channels Align sales processes with CRM data insights to improve lead conversion order fulfillment and post-sale engagement Create customer lifecycle frameworks to track and optimize customer journeys from acquisition to retention Work closely with sales and operations teams to streamline order processing fulfillment and CRM-based automation 4 Customer Acquisition Conversion Optimization Develop and execute targeted customer acquisition campaigns through performance marketing referral programs and influencer collaborations Leverage CRM analytics to track and improve customer conversion rates Use A B testing and marketing automation to optimize onboarding flows and reduce churn Collaborate with marketing teams to create hyper-localized sales strategies for different customer segments 5 Operational Readiness Service Optimization Ensure end-to-end customer service readiness from order management to post-sales support Work with customer support teams to resolve escalations improve response times and enhance overall service quality Develop CRM dashboards and reports to track KPIs such as customer lifetime value CLV retention rate churn rate and engagement metrics Align CRM operations with logistics delivery and fulfillment to ensure smooth order-to-delivery execution 6 Revenue Recovery Reconciliation Oversee revenue tracking ensuring accurate billing payment reconciliation and order-to-cash process Work with finance teams to implement revenue recovery strategies subscription renewals reactivations payment follow-ups Analyze sales refunds and customer credit trends to optimize pricing and revenue models Automate invoicing payment reminders and recovery workflows to reduce revenue leakages Key Skills Qualifications Education Bachelor s Master s degree in Business Marketing Sales or a related field Experience 3-7 years in CRM D2C Sales Digital Marketing Customer Engagement or Revenue Management preferably in Dairy FMCG or E-commerce Skills Expertise in CRM tools Salesforce Zoho HubSpot Clevertap MoEngage etc Strong analytical skills for customer segmentation demand forecasting and sales tracking Experience in app management marketing automation and digital customer engagement Knowledge of subscription models referral programs and loyalty strategies Ability to optimize sales frameworks operational workflows and customer retention Strong collaboration with sales operations tech and finance teams Preferred Industry Experience Dairy FMCG D2C E-commerce Subscription-Based Models Retail B2B Distribution Food Beverage Startups Career Growth Future Opportunities This role can evolve into Head of CRM Customer Experience D2C Business Head Chief Revenue Officer CRO VP - Growth Customer Retention Job Type Full time Pay Up to 40 000 00 per month Work Location In person Expected Start Date 15 08 2025

📌 Crm Manager (Orchha)
🏢 Nisarga Bliss
📍 Orchha