Job Summary We are seeking a dynamic and accomplished Social Media Manager to craft implement and oversee our comprehensive social media strategy The ideal candidate will be a creative storyteller with a strong analytical mind passionate about building thriving online communities and amplifying our brand s voice This role requires a strategic thinker who can translate business objectives into compelling social media campaigns analyze performance data and stay ahead of evolving digital trends Key Responsibilities Strategy Development Execution Design and implement a robust social media strategy aligned with overall marketing and business goals covering content audience engagement paid social and community building Content Management Oversee plan and deliver engaging and high-quality multimedia content text images video across all relevant social media platforms e g LinkedIn Instagram Facebook X TikTok YouTube adapting content to suit different channels and audiences Community Engagement Foster and manage vibrant online communities by actively engaging with followers responding to comments and messages moderating discussions and building strong relationships with our audience Campaign Management Develop launch and manage innovative social media campaigns promotions and competitions to increase brand awareness drive engagement and generate leads Performance Analysis Reporting Monitor track analyze and report on social media performance using various analytics tools e g Google Analytics Meta Business Suite Provide insights and recommendations to optimize strategies and achieve KPIs and ROI Trend Identification Stay up-to-date with the latest social media trends tools technologies and best practices proactively identifying opportunities to leverage new features and platforms Influencer Collaboration Identify build relationships with and manage collaborations with relevant influencers and brand advocates to expand brand reach and drive authentic engagement Cross-functional Collaboration Work closely with marketing sales content design and product teams to ensure brand consistency and integrate social media efforts into broader marketing initiatives Reputation Management Monitor brand mentions and online conversations addressing feedback and managing potential issues with professionalism and tact Budget Management Manage the social media budget allocating resources effectively for paid campaigns and reporting on expenditures Essential Qualifications Bachelor s degree in Marketing Communications Journalism Public Relations Digital Media or a related field A minimum of 2-3 years of proven professional experience in social media management digital marketing or a similar role with a strong portfolio demonstrating successful social media campaigns and growth Required Skills Competencies Exceptional Communication Outstanding written and verbal communication skills with the ability to craft compelling narratives and adapt tone for different platforms and audiences Content Creation Copywriting Demonstrated ability to create engaging original and platform-specific content including strong copywriting and editing skills Graphic Design Video Editing Proficiency Must have hands-on knowledge and experience with graphic design tools like Canva and video editing software to create compelling visual content for social media Analytical Prowess Strong analytical skills with the ability to interpret data derive actionable insights and make data-driven decisions to optimize social media performance Strategic Thinking Proven ability to develop and execute comprehensive social media strategies that align with business objectives Platform Expertise In-depth knowledge and hands-on experience with major social media platforms Facebook Instagram LinkedIn X TikTok YouTube etc including their features algorithms and advertising capabilities Project Management Excellent organizational and project management skills with the ability to manage multiple projects simultaneously prioritize tasks and meet deadlines Creativity Innovation A highly creative mindset with a passion for generating creative ideas and approaches to engage audiences Adaptability Ability to thrive in a fast-paced dynamic environment and adapt strategies quickly in response to evolving trends and platform changes Community Building Experience in building and nurturing online communities fostering positive interactions and managing customer relationships Tools Proficiency Familiarity with social media management tools e g Hootsuite Sprout Social Buffer and analytics platforms e g Google Analytics Preferred Qualifications Experience with paid social media advertising e g Meta Ads LinkedIn Ads Knowledge of SEO principles and how they apply to social media content Job Type Full-time Pay 20 000 00 - 25 000 00 per month Benefits Health insurance Paid sick time Education Bachelor s Preferred Experience Social media marketing 2 years Preferred total work 3 years Preferred License Certification Digital marketing experience Preferred Work Location In person

📌 Social Media Manager (New Delhi)
🏢 Yellow Bird Publications
📍 New Delhi