EPIGROWW GLOBAL Profile Performance Marketing Company Description Epigroww is a marketing rm We are a trusted advisor and stakeholder in leading Ecommerce Brands and Business Our Partnership specialises in Marketing Consulting Ecommerce Strategy Performance Marketing Go to Market Strategy Product Launches Content Marketing Shoots and Video Production and Inuencer Marketing Epigroww partners with Ecommerce Brands who have built an online-rst business or Business who wants to build an Online Brand Our team of experts help Brands with trusted advise and execution strategies to scale them exponentially Objective - To drive successful advertising campaigns achieve targeted results the performance marketer will be assessed based on the following key performance indicators Campaign Strategy Execution Develop and implement performance marketing campaigns across various digital channels including search social display affiliate and video to achieve business goals Paid Media Management Manage paid media campaigns on platforms such as Google Ads Facebook Instagram LinkedIn and programmatic networks ensuring optimized performance and cost-effective spend Data-Driven Optimization Continuously analyze campaign data to optimize performance identify trends and refine strategies based on KPIs like CTR CPA ROAS and conversion rates Audience Targeting Segmentation Develop detailed audience targeting strategies to ensure marketing messages reach the right customers Use advanced segmentation techniques to increase campaign relevance A B Testing Conduct A B and multivariate tests on creative copy and landing pages to drive incremental improvements in campaign performance Budget Management Manage and optimize digital advertising budgets to maximize efficiency ROI and profitability Collaboration with Creative Teams Work closely with design and content teams to ensure cohesive messaging compelling creatives and optimized user experiences across all campaigns SEO and SEM Oversee the integration of SEO best practices with paid search efforts to improve visibility and conversion rates coordinating with content and technical teams Successful Ad Campaigns Run and optimize successful advertising campaigns that meet or exceed predefined key performance indicators KPIs such as click - through rates CTR conversion rates and return on ad spend ROAS Proven Projections Provide accurate projections for ad campaign performance including expected reach engagement and conversion rates Regularly compare projections to actual results demonstrating the ability to set realistic and achievable campaign goals Tracking Analytics Set up and maintain robust tracking mechanisms using tools like Google Analytics Google Tag Manager etc to ensure accurate attribution and in-depth performance reporting Reporting Insights Generate and present regular performance reports to senior management highlighting campaign performance insights and actionable recommendations for improvement Justification of daily Ad Spend Justify daly ad spend by providing detailed insights into the effectiveness and impact of each campaign Ensure that ad spend aligns with the overall marketing budget and delivers a positive return on investment ROI Daily Order Tracking Track and analyze daily orders attributed to advertising campaigns Demonstrate the ability to monitor analyze and optimize advertising efforts in real - time based on daily order data Use insight to adjust strategies for improved campaign performance Innovation Trends Stay informed about the latest digital marketing trends tools and best practices to continuously improve performance marketing strategies Key Qualifications Expertise in digital marketing platforms such as Google Ads Facebook Ads LinkedIn Ads and programmatic advertising Strong understanding of analytics tools like Google Analytics Google Tag Manager and marketing attribution software Proficiency in managing budgets optimizing spend and ensuring cost-effective campaigns Excellent analytical skills with a data-driven approach to marketing Ability to interpret data and make decisions based on campaign performance Strong knowledge of A B testing and other testing methodologies to optimize performance Bachelor s degree in Marketing Business or a related field Google Ads or other relevant certifications are a plus In-depth understanding of PPC SEO SEM and other digital marketing techniques Knowledge of user journey mapping conversion rate optimization CRO and customer acquisition strategies Note 6 Days Working Mon-Sat Term Full Time Schedule Day shift Working Hours 9 30-5 30 Location Mayapuri Recent Delhi Job Types Full-time Permanent Pay 65 000 00 - 75 000 00 per month Benefits Flexible schedule Schedule Day shift Morning shift Application Question s Are you more into lead generations or conversions Experience total work 4 years Required Work Location In person

📌 Performance Marketer (New Delhi)
🏢 Epigroww Global
📍 New Delhi