We are Sekyo India s No 1 Kids Smart Watch brand committed to delivering innovative products and exceptional customer experiences We re looking for a performance-driven Digital Marketing Manager to lead and scale our online presence drive customer acquisition and optimize our website for revenue growth Key Responsibilities - Strategy Planning - Develop and execute ROI-driven digital marketing strategies for the brand across key channels Meta Google YouTube Affiliate Email SMS Plan and manage digital campaigns with a strong focus on customer acquisition retention and website traffic growth Performance Marketing - Manage paid media campaigns across Meta Google Ads and other performance channels Optimize ad performance through A B testing audience segmentation and funnel analysis Website Growth CRO - Analyze website data Google Analytics Hotjar Shopify etc to improve user experience and conversion rates Work with the tech design team to implement landing pages improve page speed and enhance mobile-first experiences SEO Content Marketing - Plan and implement SEO strategies to improve organic traffic and rankings Oversee content planning for blogs landing pages and product descriptions to support marketing goals Retention CRM - Develop lifecycle marketing campaigns through Email WhatsApp and SMS for customer engagement and repeat purchases Manage tools like Klaviyo Mailchimp or similar Analytics Reporting - Track KPIs such as ROAS CAC LTV CTR Conversion Rate and Revenue Growth Generate regular reports to assess campaign effectiveness and make data-backed decisions Team Vendor Collaboration - Coordinate with creative product tech and external partners to execute integrated campaigns Manage digital marketing budgets efficiently Requirements - 4 years of hands-on experience in digital marketing with at least 2 years focused on D2C eCommerce brands Proven track record of scaling paid media and driving website conversions Strong understanding of Shopify Google Analytics GA4 Meta Ads Google Ads and SEO tools Experience with Email CRM platforms like Klaviyo Mailchimp etc Excellent analytical skills and familiarity with tools like Excel Google Sheets and Data Studio Creative mindset with attention to detail and the ability to manage multiple campaigns simultaneously Job Types Full time Permanent Fresher Pay 70 000 00 - 80 000 00 per month Location New Delhi Delhi Preferred Work Location In person

📌 Digital Marketing Specialist (New Delhi)
🏢 Sekyo Innovation
📍 New Delhi