Senior Product Manager - AWM - Mumbai India Life Unlimited At Smith Nephew we design and manufacture technology that takes the limits off living The Product Manager Devices Implements marketing strategies and plans effectively Product Manager is responsible for developing and implementing marketing plan to achieve business plan objectives What will you be doing The Senior Product Manager conducts investigative research to assess brand image market share and growth opportunities Manages advertising launch and promotional activities and brand development of product assigned Monitors sales performance and effectiveness of marketing activities and alignment with the global marketing team to customize strategy as per local needs Responsibilities Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company s strategic plan Develop innovative ideas to support sales initiatives Work with sales management to convert marketing plans into sales plans Sell marketing plans to sales team and ensure that necessary resources promotional material instruments stocks are available Track progress of plans and their impact on business and implement corrective actions in consultation with sales franchise account managers Provide relevant information to sales and support departments which contribute to effective internal business processes Develop annual product sales forecast in consultation with sales and logistics teams based on procedures strategies and company objectives Achieve forecast accuracy through close liaison with sales teams regular review of sales trends issues and monitoring of market place activity and by actively seeking input from sales team Forecast and manage expenses for product portfolio Ensure spending is consistent with achievement of business results and adjust where necessary Manage company investment in resources and equipment Develop sales support materials on technical product information cost benefit analysis and other areas relevant to product promotion Act as the contact point for sales team on all technical issues and product complaints Challenge sales team towards higher sales performance through innovative and rewarding contests Support the delivery of professional education events Help coordinate and support professional society meetings and conferences where Smith Nephew presence is strategically important Plan and execute marketing programs advertising campaigns and promotion programs in line with the compliance policy Establish project timeline estimate budget and monitor spending co-ordinate with internal external parties to ensure timely execution of plan Identify and develop strong relationship with opinion leaders Track customers preferences buying motives economic technical and new technologies to understand customers needs Develop an understanding of market size structure dynamics and market drivers through intensive customer contact What will you need to be successful Successful candidates would need the following Education Graduate MBA Preferred Minimum 4-8 years of experience in Medical Device Pharma Market Thorough knowledge of Surgical Disposable Equipment Technical Knowledge of Surgical products Knowledge of Healthcare compliance FCPA Needs to have Enthusiastic Untiring Positive attitude Long-term Orientation Team Management Collaboration Valuable interpersonal and communication skills Self-Driven and result oriented approach Good communication presentation skills Travel Requirements 50-75 You Unlimited We believe in creating the greatest good for society Our strongest investments are in our people and the patients we serve Inclusion Belonging - Committed to Welcoming Celebrating and Thriving Learn more about our Employee Inclusion Groups on our website Your Future Medical coverage Policy exclusions and insurance non-medical limit Work Life Balance Flexible Personal Vacation Time Off Privilege Leave Floater Leave Your Wellbeing Parents Parents in Law s Insurance Employee Assistance Program Parental Leave Flexibility Hybrid Work Model For most professional roles Training Hands-On Team-Customized Mentorship LI-BM1 Stay connected by joining our We re more than just a company - we re a community Follow us on to see how we support and empower our employees and patients every day Check us out on for a glimpse behind the scenes and a sneak peek into You Unlimited life culture and benefits at S N Explore our and learn more about our mission our team and the opportunities we offer