SEO Executive SEO Manager - Fast Food Burger BrandRole SummaryThis role owns organic growth for a fast-growing UK fast food burger chain and works closely with the PPC paid advertising team to deliver the strongest possible results across search The focus is not vanity rankings - it is store visibility footfall online orders and franchise growth using a combined SEO PPC strategy to dominate search results Why this role matters- Customers search burger near me not brand names- SEO and PPC together control more search real estate- Combined strategies reduce cost per acquisition and improve ROIKey ResponsibilitiesTechnical On-Page SEO- Conduct full technical SEO audits including - Site structure- Crawlability and indexing- Core Web Vitals site speed and usability - Optimise on-page SEO across - Menus- Blog content- Landing pages- Location and store pages- Improve internal linking structures to support - Store-level pages- Franchise and territory pagesLocal SEO Store Growth- Own and optimise Google Business Profiles for all Burger Boi locations- Build and scale local SEO landing pages for every town and city- Improve rankings for high-intent searches such as - burger near me - best burgers in location - QSR and fast food intent terms- Manage - Citations- Reviews strategy- Local schema markupContent Keyword Strategy - Build keyword strategies targeting - QSR and fast food intent- Delivery and walk-in searches- Franchise and expansion terms- Create SEO-led content briefs for - Blogs- Guides- Campaign landing pages- Optimise existing content to improve - Rankings- Click-through rate- Conversions- Identify SEO opportunities linked to - Seasonal campaigns- Promotions- Product launchesFranchise Expansion SEO- Develop SEO frameworks for new store launches- Support franchise partners with organic search visibility- Build scalable templates for rapid store rollout- Ensure SEO is embedded into expansion plans from day oneSEO PPC Collaboration Critical Part of the Role - Work closely with the PPC team to create a joined-up search strategy- Share keyword insights between SEO and paid campaigns- Support PPC with - High-converting SEO landing pages- Localised content for paid search- Use PPC data conversion rates search terms to - Inform SEO priorities- Accelerate ranking strategies- Align SEO and PPC messaging to ensure - Consistent offers- Clear pricing- Strong call-to-action across search resultsWhy this matters- SEO builds long-term visibility- PPC delivers immediate traffic- Together they maximise search dominance and ROIReporting Performance- Track and report on - Rankings- Organic traffic- Conversions and revenue impact- Measure SEO PPC combined performance including - Search visibility- Cost efficiency- Conversion improvement- Deliver monthly performance reports with clear commercial insights- Continuously test learn and optimise to improve overall search ROIRequired Experience- Proven SEO experience ideally in - Fast food- QSR- Hospitality- Multi-location or franchise businesses- Strong understanding of local SEO- Experience collaborating with PPC teams- Commercial mindset focused on revenue not just rankings- Comfortable working in a fast-paced growth-driven environmentTools Platforms- Google Search Console- Google Analytics- Google Business Profile- SEO tools such as Ahrefs SEMrush or similar- Familiarity with Google Ads data and search term reportsKey Performance Indicators KPIs - Improved local rankings for store-level searches- Growth in organic traffic to location pages- Increased near me and high-intent visibility- Improved conversion rates through SEO PPC alignment- Reduced cost per acquisition through shared strategy- Clear monthly reporting with commercial insightWhat Success Looks Like - Stores dominate both paid and organic search results- Current locations gain fast visibility using SEO PPC together- Organic traffic reduces reliance on paid ads over time- Search becomes a major growth channel for stores and franchises ref updazz com

📌 Zouma - Search Engine Optimization Specialist (8-15 Yrs) Mohali (online/digital Marketing)
🏢 Zouma Creative Studios
📍 Sahibzada Ajit Singh Nagar