Position Performance Marketing Specialist- Location Delhi- Experience 3 Years- Industry Preference Fashion Jewellery Furniture Beauty Personal Care Consumer Goods D2C Job Overview We are looking for a highly skilled and hands-on Performance Marketing Specialist to lead our paid marketing efforts across Google Ads and Meta platforms Facebook Instagram The ideal candidate will have direct experience with D2C brands having successfully managed monthly ad budgets exceeding - 1 Cr and a proven track record of driving scalable ROI-focused growth Key Responsibilities - Plan execute and optimize full-funnel paid marketing campaigns across Google Ads and Meta Ads - Manage large-scale performance marketing budgets - 1 Cr per month with a focus on ROAS CAC and LTV - Continuously test and iterate on creatives copy audiences and landing pages to improve conversion rates - Analyze campaign data generate insights and implement optimizations using tools like GA4 Google Ads Manager Meta Ads Manager etc - Collaborate with creative product and analytics teams to align performance campaigns with overall brand strategy - Monitor industry trends and platform updates to identify current opportunities and maintain competitive advantage Key Requirements - Minimum 3 years of hands-on experience in performance marketing specifically for D2C brands - Proven success in managing and scaling campaigns with budgets of - 1 Crore per month - Deep practical knowledge of Google Ads Search Display YouTube and Meta Ads Facebook Instagram - Strong understanding of performance metrics such as CTR ROAS CAC LTV and attribution models - Proficient in data analysis using Google Analytics Excel Sheets and other analytics tools - Strong creative instincts paired with a data-driven mindset Preferred Qualifications - Bachelor s degree in Marketing Business or related field - Google Ads and Meta Blueprint certifications are a plus - Experience with tools like Google Tag Manager AppsFlyer or Adjust is advantageous - Prior experience in verticals like Fashion Beauty Jewellery Furniture or FMCG is highly preferred ref updazz com