Job Purpose Anchor digital customer acquisition strategy managing digital lending platforms and ensuring the seamless integration of digital channels into the company s overall business plan Responsibilities Core Responsibilities Devise strategy to build on-line business through SEM SEO and Omni-channel marketing Oversee the development and optimization of the website mobile apps and online loan portals to drive traffic Drive end-to-end online customer acquisition with focus on efficiency and ROI Driving aggregator tie-ups and cross-sell on existing TCL customers Work closely with data science team to curate offers and use alternate data to enhance customer proposition and enhance success matrices Work closely with tech team to enhance user journeys and reduce friction Spearhead the organisation strategy on Gen AI and ensure implementation across business functions Design and implement Generative AI solutions for financial products and customer engagement Collaborate with Product CRM and Digital Sales teams to integrate AI into workflows Ensure compliance with data privacy security and ethical AI guidelines Stay updated on emerging AI trends and tools to drive innovation Qualification Graduate Master Post graduate

📌 Avp - Online Business - Housing - Product - Mumbai - Vikhroli - Mm
🏢 Tata Capital
📍 Mumbai