SUMMARY We are looking for a detail oriented candidate to support our outbound pipeline generation and marketing automation efforts This hybrid role combines prospecting research with Pardot management helping fuel our sales and marketing engine 1 Outbound Research Prospecting Support Cold Outbound Build prospect lists to support outbound activities of the SDR Conduct research on companies and buyer personas to ensure accurate targeting Identify and enrich contact information using tools such as Lusha Clay Salesforce Maintain clean data inside Salesforce and ensure all key information is properly captured 2 Marketing automation tool and website update tasks Create and manage nurture tracks including strategy segmentation and automation rules Build test and schedule email sends to support marketing campaigns and sales initiatives Monitor and optimize email performance open rates CTRs conversions Maintain consistent folder structures naming conventions and best practices for assets in Pardot Support website updates in WordPress including making content edits Requirements Experience with tools such as Lusha Clay Salesforce Wordpress and Pardot MCAE Robust research skills and attention to detail Comfort working with data lists and CRM processes Highly organized autonomous and proactive jfAdEiqpyg

📌 Research & Marketing Automation Specialist (India)
🏢 OPTEL Group
📍 India