Key Responsibilities Campaign Management Execution 70 Manage and optimize paid campaigns across Google Ads Meta Ads LinkedIn Ads etc Track and control daily monthly budgets to hit CPA ROAS targets Run A B and multivariate tests on ads creatives landing pages and audiences Develop strong targeting strategies including lookalikes retargeting and interest-based segments Coordinate with Design and Content teams to refresh creatives based on results Analysis Reporting Optimization 20 Monitor and analyze KPIs like CPA CPC CTR Conversion Rate LTV and ROAS Use analytics tools to uncover insights and diagnose performance issues Share weekly and monthly reports with transparent findings and recommendations Strategy Growth 10 Explore and test new channels tools and technologies for scaling Work with the Web team to improve landing pages and conversion paths Stay updated on performance marketing trends and best practices Required Qualifications 2-3 years of hands-on experience managing paid ads agency or in-house Strong skills in Google Ads and Meta Ads Manager Solid analytical ability with tools like Google Analytics Tableau etc Familiarity with GTM CRM platforms HubSpot Salesforce and ad reporting tools Bachelor s degree in Marketing Business Analytics or related fields Preferred Skills Not necessary but good to have Google Ads or Meta Blueprint certifications Experience with advanced tracking server-side conversion APIs Job Type Full-time Pay 25 000 00 - 30 000 00 per month Benefits Work from home Work Location In person

📌 Performance Marketing Associate (West Bengal)
🏢 Samvik Power Private
📍 West Bengal