Job Title Asst Marketing Manager Organization Jewellery Company Job Location Theatre Road Kolkata Salt Lake City Kolkata Qualification MBA or B B A in Sales Marketing Background in Mass Communication or Marketing preferred Key Responsibilities 1 Social Media Management Develop and implement engaging content strategies across social media platforms to enhance brand awareness and product visibility Monitor industry trends analyze campaign performance and optimize strategies to drive customer engagement and sales Manage customer interactions and feedback across platforms to maintain a robust digital presence 2 Digital Marketing Campaigns Lead digital initiatives including SEO Google Ads email marketing and performance campaigns to drive online traffic and leads Collaborate with external agencies for website updates and e-commerce operations Utilize analytics tools to monitor KPIs and campaign ROI adjusting strategies as needed 3 In-store Promotions Plan and execute promotional events and festive campaigns to boost in-store traffic and sales Work closely with visual merchandising teams to ensure store displays reflect ongoing marketing campaigns Develop and manage loyalty programs to enhance customer retention 4 Market Research Consumer Insights Conduct market analysis to understand customer behavior preferences and competitor positioning Stay updated on trends in jewellery design and recommend product innovations to meet evolving customer demands 5 Stakeholder Cross-functional Coordination Liaise with advertising agencies suppliers and key partners to ensure effective execution of marketing plans Collaborate with the sales team to align marketing initiatives with business objectives 6 Content Development Oversee creation of high-quality marketing materials including product photography videos newsletters and catalogs Write and review promotional content for both digital and print channels 7 Public Relations Branding Build brand credibility through influencer collaborations blogger partnerships and media outreach Plan and organize PR activities including press releases community initiatives and media events 8 Sales Data Analysis Reporting Analyze marketing and sales data to evaluate campaign effectiveness and identify growth opportunities Present actionable insights and performance reports to senior management 9 Budget Planning Management Develop and manage the marketing budget to ensure cost-effective and impactful campaigns Negotiate with vendors and service providers to optimize spending 10 Team Leadership Lead mentor and develop a high-performing marketing team Promote a culture of creativity collaboration and continuous improvement Reporting To Directors Experience Minimum 5 years of experience in Sales Marketing Remuneration As per the market standard Job Type Full-time Pay 20 000 00 - 40 000 00 per month Application Question s How many years experience in marketing Saltlake and Theatre Road location both are ok Work Location In person

📌 Asst. Marketing Manager (jewellery Company) (West Bengal)
🏢 Noah Healthcare
📍 West Bengal