Job Title Digital Marketer Department Marketing Reports To Marketing Manager Head of Marketing Job Summary We are looking for a creative and data-driven Digital Marketer to manage our online presence create impactful content execute marketing campaigns across channels and analyze performance to drive business growth This role combines content planning social media management email marketing basic website management and performance marketing with a focus on delivering measurable results Key Responsibilities Content Planning Writing Plan create and manage engaging content posts blogs newsletters creatives aligned with brand voice and marketing goals Write clear compelling copy for social media website and email campaigns Social Media Management Manage and grow presence across all major social media platforms Facebook Instagram LinkedIn X Twitter YouTube Monitor social media trends and incorporate them into campaigns Digital Campaign Execution Plan implement and optimize digital marketing campaigns social ads Google Ads email marketing Execute and track performance marketing activities across channels Strategy Analysis Develop digital marketing strategies to increase traffic engagement and conversions Analyze campaign performance metrics CTR conversions ROI and prepare regular reports Email Marketing Build and manage email campaigns newsletters promotional campaigns drip campaigns Maintain email lists test subject lines content and measure open click-through rates Website SEO Basic Update and maintain website content using CMS tools Ensure basic SEO best practices are implemented Trend Analysis Research Track industry trends competitors activities and emerging platforms to identify new growth opportunities Cross-functional Collaboration Work closely with designers developers and other team members to execute campaigns seamlessly Required Skills Qualifications Bachelor s degree in Marketing Mass Communication or related field 1-4 years experience in digital marketing Excellent content writing and copywriting skills most key Knowledge of social media platforms trends and analytics tools Basic understanding of website CMS SEO Familiarity with Google Ads Facebook Instagram Ads and email marketing tools Strong analytical and reporting skills Ability to plan execute and optimize multi-channel campaigns Key Performance Indicators KPIs Growth in social media reach and engagement Website traffic and lead generation Email open click-through rates Content output performance blogs posts newsletters Campaign ROI ROAS Job Types Full-time Permanent Pay 26 000 00 - 40 000 00 per month Benefits Cell phone reimbursement Food provided Health insurance Internet reimbursement Leave encashment Provident Fund Work Location In person

📌 Digital Marketer (West Bengal)
🏢 Neptune Tours & Travels/ Neptune Holidays
📍 West Bengal