About Linen Trail Linen Trail is a premium slow fashion brand that has been crafting 100 Pure Linen apparel for over a decade As India s largest pure linen collection we combine quiet luxury sustainability and craftsmanship to deliver timeless clothing for discerning customers We are a rapid-growing direct-to-consumer D2C business with a strong digital-first DNA Role Overview We are looking for a Digital Marketing Manager with strong E-Commerce experience who is highly data-driven and analytical The role requires someone who can manage digital ad campaigns performance dashboards and actionable insights to help scale our online business You will work directly with the founders and cross-functional teams to optimize spend improve ROI and strengthen our e-commerce engine Key Responsibilities Plan execute and optimize digital marketing campaigns across Meta Google and other performance channels Manage Shopify store analytics marketing dashboards and funnel tracking Build maintain and automate reports dashboards for performance monitoring CAC LTV ROAS retention cohorts etc Drive customer acquisition retention and revenue growth through insights-led decision-making Collaborate with design content teams to test creatives messaging and offers for better conversions Manage SEO SEM remarketing and email WhatsApp campaigns Work with production operations and support teams to ensure seamless e-commerce performance Stay updated on industry best practices tools and trends to ensure competitive advantage Requirements 2-4 years of experience in Digital Marketing E-Commerce Growth roles Hands-on experience with Meta Ads Google Ads Shopify and Analytics platforms Strong skills in data analysis dashboard building Google Data Studio Sheets Excel etc and reporting Understanding of Cohort Analysis Funnel Optimization and A B Testing Knowledge of retention tools Klaviyo Contlo WhatsApp Zoho CRM etc is a plus Must be data-oriented structured and proactive in problem-solving Comfortable working in a fast-paced D2C startup environment with ownership of outcomes What We Offer Opportunity to shape and scale a premium slow fashion brand Direct exposure to brand-building and e-commerce strategy Competitive salary aligned with experience growth opportunities A lean collaborative environment where data and creativity meet Job Type Full-time Pay 25 000 00 - 35 000 00 per month Work Location In person

📌 Digital Marketing Manager – E-commerce & Analytics (Kerala)
🏢 kollaraenterprises.com
📍 Kerala