Marketing Manager Marketing Head Location Kottakkal On-site - with occasional travel for events partnerships and campaigns Position Summary The Head of Marketing will lead the entire marketing function for Skilz driving brand awareness customer acquisition and revenue growth This is a strategic and hands-on role responsible for building the marketing vision executing high-impact campaigns and creating a strong digital and offline presence to position Skilz as a leading skills and career-building platform Key Responsibilities 1 Marketing Strategy Leadership Develop and own the overall marketing strategy aligned with Skilz s business goals Define annual and quarterly marketing budgets KPIs and ROI metrics Build mentor and lead a high-performing marketing team digital content creative events 2 Brand Building Positioning Strengthen Skilz brand identity across all touchpoints Drive storytelling and content strategies that highlight success stories student journeys and partnerships Ensure brand consistency across digital print and experiential marketing 3 Digital Performance Marketing Plan and execute ROI-driven digital campaigns social media paid ads SEO SEM email marketing marketing automation Optimize customer acquisition cost CAC and improve lifetime value LTV Oversee website traffic growth lead generation funnels and analytics 4 Product Growth Marketing Collaborate with product and sales teams to craft go-to-market strategies for new courses programs and skill tracks Conduct market research and competitor analysis to spot trends and opportunities 5 Partnerships Community Engagement Build strategic alliances with corporates colleges influencers and industry leaders Lead on-ground activations workshops events and sponsorships to expand Skilz reach 6 Data Insights Set up dashboards for real-time marketing analytics Track and report performance to management with actionable insights Qualifications Skills Master s Bachelor s degree in Marketing Business Administration or related field 5 years proven experience in marketing leadership preferably in ed-tech training or lifestyle consumer brands Expertise in digital marketing brand strategy and growth hacking Strong understanding of data analytics conversion optimization and marketing automation tools Excellent communication storytelling and leadership skills Creative mindset with a sharp business sense Key KPIs for performance review Lead generation conversion rate Customer acquisition cost CAC ROI Brand reach and engagement metrics Revenue growth attributable to marketing Team performance and retention Compensation Market-competitive salary with performance bonuses based on marketing KPIs and revenue growth Job Type Full-time Pay 40 000 00 - 50 000 00 per month Work Location In person

📌 Marketing Head (Kottakkal)
🏢 DFINE DIGITAL SOLUTIONS
📍 Kottakkal