About Maana Health Maana Health is committed to providing exceptional healthcare services through our network of four clinics Our mission is to improve the health and well-being of our communities by delivering high-quality patient-centered care We are seeking a dynamic and results-driven Digital Marketing Manager to join our team and help us expand our reach through targeted online marketing strategies As the Digital Marketing Manager you will play a pivotal role in developing and executing our digital marketing strategy with a primary focus on generating leads for our clinics You will leverage platforms such as Google Ads and Facebook Ads to drive patient acquisition enhance brand awareness and support the overall growth of Maana Health Key Responsibilities 1 Digital Advertising Strategy - Design implement and optimize comprehensive Google Ads and Facebook Ads campaigns to attract potential patients - Conduct market research to identify target audiences and create tailored advertising content 2 Lead Generation - Monitor and analyze campaign performance metrics to ensure maximum lead generation for all four clinics - Develop strategies for lead nurturing and conversion utilizing landing pages and follow-up techniques 3 Budget Management - Manage the digital marketing budget effectively ensuring that resources are allocated efficiently across various campaigns - Regularly report on ROI and adjust strategies based on performance reports 4 Content Development - Collaborate with the content team to create engaging and informative ad copies and visuals that resonate with our target audience - Utilize A B testing to refine messaging and improve campaign results 5 Analytics Reporting - Regularly analyze website traffic and conversion data providing reports on campaign performance and insights for future strategies - Use tools such as Google Analytics and Facebook Insights to track and enhance user engagement 6 Collaboration Stakeholder Engagement - Work closely with clinic management and other departments to align marketing efforts with clinical objectives - Act as a key point of contact for digital marketing initiatives and provide updates to stakeholders Qualifications - Bachelor s Master s degree in Marketing Business or a related field - Proven experience 3 years in digital marketing with a strong focus on SEO Google Ads and Facebook Ads - In-depth knowledge of digital marketing strategies and metrics - Proficiency in analytics tools e g Google Analytics Facebook Ads Manager - Excellent communication organizational and project management skills - Ability to work collaboratively in a team-oriented environment - Familiarity with healthcare marketing is a plus What We Offer - Competitive salary and benefits package - Opportunities for professional development and career growth - A supportive flexible and collaborative work environment How to Apply If you are passionate about digital marketing and making a positive impact in the healthcare industry we would love to hear from you Please submit your resume and a cover letter outlining your experience and why you would be a outstanding fit for Maana Health to hr maanahealth com Maana Health is an equal-opportunity employer We celebrate diversity and are committed to creating an inclusive environment for all employees Job Types Full time Fresher Pay 27 000 00 - 30 000 00 per month Benefits Provident Fund Education Bachelor s Preferred Experience Digital marketing 2 years Required total work 2 years Required Work Location In person
📌 Digital Marketing Lead (Kerala)
🏢 MAANA HEALTH
📍 Kerala
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