We are looking for a results-driven Digital Performance Marketing Specialist to lead and execute performance-based campaigns across digital channels The ideal candidate will have a strong background in paid advertising data analysis and optimization techniques to drive ROI and customer acquisition Key Responsibilities Plan manage and optimize paid media campaigns on platforms such as Google Ads Meta Facebook Instagram LinkedIn YouTube and others Monitor key performance metrics CPC CPA ROAS CTR etc and make real-time optimizations Manage budget allocation across campaigns to maximize efficiency and performance Collaborate with content creative and product teams to develop high-performing ad creatives and landing pages Conduct A B testing on ads audiences and landing pages to continuously improve campaign effectiveness Analyze and report performance results regularly using tools like Google Analytics Data Studio and Excel Stay updated with platform trends and industry best practices in digital marketing and performance media Implement conversion tracking pixels and other analytics tools to measure success accurately Key Requirements Bachelor s degree in Marketing Business or a related field 5 years of experience in digital performance marketing Hands-on experience with Google Ads Search Display YouTube Meta Ads Manager and other paid media platforms Strong knowledge of Google Analytics Google Tag Manager and UTM tracking Data-driven mindset with robust analytical and problem-solving skills Knowledge of SEO CRM tools and email marketing is a plus Excellent communication teamwork and project management skills Preferred Qualifications Google Ads or Meta Blueprint certification Experience with e-commerce or SaaS digital performance marketing Familiarity with marketing automation tools HubSpot Mailchimp etc Job Types Full-time Permanent Pay 40 000 00 - 80 000 00 per month Language English Preferred Work Location In person

📌 Digital Performance Marketing (New Delhi)
🏢 ADEO DISTINCTIONS & DIMENSIONS
📍 New Delhi