Job Title Marketing Head Location Surat Reports To Founder Director INT Group Date 02 August 2025 About INT Group INT Group is a fast-growing multi-vertical business with operations in Business Process Outsourcing BPO Domestic International Travel Services and Courier Logistics We are on a mission to become a trusted partner for customers across India and global markets by offering dependable tech-enabled and customer-first solutions Position Summary The Marketing Head will be responsible for strategizing and executing marketing plans across all business verticals This includes lead generation brand development digital presence and effective coordination of internal teams and external vendors The ideal candidate will drive results across BPO travel and courier sectors for both India and international markets Key Responsibilities Generate qualified leads for BPO services domestic international Travel bookings corporate retail Courier franchise acquisition Retail Develop and manage annual and quarterly marketing budgets Build and execute marketing campaigns across all digital channels Coordinate with internal teams Graphic Designer Website IT Executive Social Media Executive Manage and leverage databases CRM for campaigns and nurturing Define and establish unique selling propositions USP for each vertical Ensure robust digital presence on platforms like Google Facebook Instagram and LinkedIn Collaborate with vendors influencers and agencies when required Monitor trends analyze competitors and implement quick strategic shifts Coordinate branding efforts during festive seasons events and launches Key Performance Indicators KPIs Measured monthly and quarterly aligned with company growth goals Lead Generation Digital Growth 50 qualified BPO leads month via LinkedIn email and landing pages 30 increase in website visitors avg stay time across all verticals 3X increase in positive Google TripAdvisor Facebook reviews 20 quarter-on-quarter increase in courier franchise leads 300 qualified leads for international courier cargo business 300 qualified leads for Travel verticals Flights Hotels Packages Visa 1 viral marketing campaign month across any vertical Operational Campaign Effectiveness Timely execution of campaigns calendar adherence 95 Branding collaterals ready for all key seasons events Increase in referral traffic and organic leads by 25 Rapid execution of marketing experiments within 7 working days 100 team engagement weekly review brainstorming feedback loops Qualifications Skills Required Graduate with strong written and spoken English Certification or degree in Marketing Digital Marketing 5-6 years of experience in a similar strategic marketing role Hands-on with CRM tools e g Zoho HubSpot LeadSquared Digital tools like Google Ads Meta Ads Mailchimp Local SEO GMB management and SMM platforms Demonstrated marketing experience in International BPO lead generation Travel sector campaigns B2C B2B Courier or Logistics industry a strong plus Team leadership experience in virtual and hybrid settings Experience coordinating with content writers designers vendors Copywriting campaign planning ability is a must Growth mindset Open to experimentation A B testing and learning Flexible enthusiastic and deadline-driven Team Structure You will directly manage 1 Graphic Designer 1 Website IT Executive 1 Social Media Executive You will collaborate with Freelance Content Writers Ad Agencies SEO Consultants Internal Business Heads of BPO Travel and Courier units Growth Path This role offers a clear growth path toward Chief Marketing Officer CMO based on performance leadership and impact Compensation 4 2L to 6L Performance-based bonus Work Mode On-site Location Preference Surat Chikhli Job Types Full-time Permanent Pay 35 000 00 - 50 000 00 per month Work Location In person

📌 Marketing Head (Gujarat)
🏢 FlightPath Travel
📍 Gujarat