Sprinto is a leading platform that automates information security compliance By raising the bar on infosec Sprinto ensures compliance enables healthy operational practices and allows businesses to grow and scale with unwavering confidence We are a remote-first company with over 350 employees serving 2500 customers across 75 countries Backed by top-tier investors such as Accel ELEVATION and Blume Ventures we ve raised 32M in funding including our most recent Series B round The Role We are looking for an executive-level Director of Brand to take full ownership of Sprinto s brand strategy and execution In this role you will architect Sprinto s brand narrative voice and positioning to position us as a credible differentiated leader in the B2B SaaS market You will drive storytelling across all customer-facing and internal touchpoints ensuring a consistent and compelling brand experience everywhere our brand lives - from marketing campaigns social media and PR to our website product UI events and even internal communications Working cross-functionally with Product Marketing Demand Generation Design Sales GTM and the executive leadership team you ll align brand initiatives with business goals and ensure Sprinto s messaging is unified and impactful across all channels This is a high-impact high-ownership opportunity and remote-friendly for a seasoned brand leader to scale a B2B SaaS brand in a fast-moving startup environment Key Responsibilities Brand Strategy and ArchitectureOwn Sprinto s brand architecture and positioning end-to-end - defining our brand pillars values and unique value proposition Develop and refine our brand voice and visual identity guidelines to tell a compelling story in the market Brand StorytellingCraft and champion Sprinto s brand narrative and storytelling across all platforms Oversee content and campaigns that communicate our mission and product story in an engaging way Cross-Functional LeadershipCollaborate closely with Product Marketing Demand Gen Design Sales GTM and other teams to infuse the brand into product launches growth campaigns and sales enablement Ensure that every external touchpoint and internal initiative reflects a unified brand strategy aligned with business objectives Social Media and CommunicationsOwn Sprinto s social media strategy PR and communications programs Drive our presence on LinkedIn Twitter and other relevant channels to build community and engagement Manage public relations efforts thought leadership content and influencer partner relationships Creative DirectionProvide leadership on all creative output - from design of marketing assets and website experience to brand campaigns and videos Ensure all creative materials ads collateral event booths etc adhere to brand guidelines Manage external agencies or contractors in developing high-quality creative work Brand Consistency and GovernanceEstablish and enforce brand guidelines to ensure consistency across all touchpoints Audit customer-facing content and internal materials for brand consistency Provide brand training and resources to enable company-wide adoption Metrics and Continuous ImprovementDefine key brand performance metrics brand awareness NPS share of voice engagement etc Monitor the health and impact of brand initiatives and report on KPIs to leadership Use data-driven insights to continuously refine brand strategy and execution What We re Looking For 10 years of experience in brand marketing brand management or communications roles within B2B technology or SaaS companies Proven track record of scaling a brand at a high-growth or mid-stage company Deep expertise in brand strategy - architecture positioning messaging tone of voice Demonstrated success leading or contributing to major rebranding or brand elevation projects Excellent collaboration and leadership skills experience working cross-functionally with GTM design and executive teams Strong understanding of the U S market and enterprise SaaS buying context Hands-on experience in social media PR and communications strategy Outstanding storytelling and writing skills portfolio of content campaigns is a plus Experience managing creative teams and external agencies Data-driven mindset with experience in brand metrics and campaign analysis Comfortable working in a remote fast-paced high-ownership setting Preferred Qualifications Experience leading brand strategy at a high-growth SaaS startup or scale-up Experience building global brands and adapting messaging for diverse audiences Familiarity with security compliance or enterprise SaaS categories Eye for design and experience working closely with creative teams Bachelor s degree in Marketing Communications Business or related field MBA is a plus Benefits Remote-first policy 5 days working with flexible hours Group medical insurance including parents spouse and children Group accident cover Group term life insurance Company-sponsored laptop Education reimbursement policy ATS SPRINTO

📌 Director - Brand (India)
🏢 Sprinto
📍 India