About Bluevine Bluevine is transforming small business banking with innovative solutions like checking lending and credit all tailored to help entrepreneurs thrive With best-in-class technology advanced security and a deep understanding of the small business community we re empowering entrepreneurs to grow with confidence Backed by leading investors like Lightspeed Venture Partners Menlo Ventures 83North and Citi Ventures we ve been supporting SMBs since 2013 serving over 750 000 customers nationwide and growing a dynamic global team of 500 people Our mission To fuel small businesses with the financial tools they need to succeed At Bluevine you ll be part of a collaborative rapid-paced team that s reshaping the future of banking Ready to make an impact This is a hybrid role At Bluevine we pride ourselves on our collaborative culture which we believe is best maintained through in-person interactions and a vibrant office environment All of our offices have reopened in accordance with local guidelines and are following a hybrid model In-office days will be determined by location and discipline Key Responsibilities Marketing Model Development Optimization Design and build response models to predict the likelihood of customer engagement with campaigns Develop approval models to estimate a lead s probability of being approved for financial products Analyze match backs expected value calculations to support decisions for direct mail and paid marketing initiatives Campaign Analytics Insights Partner with marketing teams to design experiments define KPIs and measure campaign effectiveness Conduct deep-dive analyses on direct mail and digital media campaigns to extract actionable insights Drive targeting strategy and segmentation using model outputs and historical performance data Scalable Implementation Model Management Ensure models are production-ready using software engineering best practices Monitor and improve model performance over time integrating results into campaign execution pipelines Cross-Functional Collaboration Work closely with global stakeholders across Data Science Marketing Risk Product and Engineering Provide thought leadership on applying machine learning to growth and acquisition efforts Translate technical findings into clear business-impactful recommendations What We re Looking For 8 years of experience in data science with a focus on marketing growth or customer acquisition Proven track record developing and deploying predictive models for marketing use cases Strong proficiency in Python and ML libraries e g Scikit-learn XGBoost PyTorch or TensorFlow Advanced SQL skills and experience working with large-scale relational databases Deep understanding of statistical testing experiment design and campaign performance analysis Ability to think creatively and move quickly with a bias for action in a fast-paced environment Exceptional communication skills with the ability to present findings clearly to non-technical stakeholders Master s or Ph D in Statistics Computer Science Engineering or a related quantitative field Bonus Points Experience with direct mail targeting paid media optimization or acquisition funnel analytics Background in fintech credit products or regulated industries Familiarity with MLOps particularly in the AWS ecosystem and workflow tools like Apache Airflow Prior work involving uplift modeling lookalike modeling or media mix optimization LI-MS1 LI-Hybrid Benefits Perks Excellent group health coverage and life insurance Stock options Hybrid work model Meal allowance Transportation assistance terms and conditions apply Generous paid time off plan Holidays Company-sponsored mental health benefits Financial advisory services for both short- and long-term goals Learning and development opportunities to support career growth Community-based volunteering opportunities

📌 Lead Data Scientist (marketing) (Karnataka)
🏢 Bluevine - India
📍 Karnataka