Job DescriptionLascade is looking for a results-driven Meta Ads Specialist to help scale customer acquisition across our portfolio of software products.
NWe're building SaaS platforms, AI-powered tools, mobile applications, travel technology, subscription products, and digital services. We're looking for someone who understands Meta advertising beyond campaign management—someone who can create winning creatives, build scalable campaigns, and turn advertising spend into measurable business growth.
NIf you're passionate about performance marketing, creative testing, and scaling campaigns, we'd love to hear from you.
NWhat You'll Do
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- Plan, launch, and optimize Meta advertising campaigns across Facebook, Instagram, Messenger, and Audience Network.
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- Build customer acquisition campaigns focused on subscriptions, app installs, and business growth.
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- Develop audience strategies using broad targeting, custom audiences, lookalike audiences, and retargeting.
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- Continuously improve ROAS, CAC, CPA, CTR, and overall campaign performance.
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- Conduct A/B testing forcreatives,



audiences, placements, campaign structures, and bidding strategies.
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- Work closely with the Creative, Product, and Design teams to develop high-performing ad creatives.
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- Monitor campaign performance and identify opportunities for scaling and optimization.
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- Ensure accurate event tracking, attribution, and campaign reporting.
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- Stay updated with Meta's latest advertising features, policies, and best practices.
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- Research new audience segments and growth opportunities across international markets.
NWhat We're Looking For
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- 2–5 years of hands-on experience managing Meta Ads campaigns.
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- Strong understanding ofFacebook Ads Manager and Meta Business Suite.
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- Experience managing advertising budgets with measurable business results.
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- Solid knowledge of campaign optimization, audience targeting, bidding strategies, and creative testing.
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- Experienc

📌 Meta Ads Specialist (India)
🏢 Lascade
📍 India