1. Strategic Marketing & Business Growth
- Develop and implement marketing strategies to drive sales growth across all business segments.
- Identify current business opportunities, emerging market needs, and expansion areas within institutional and key account markets.
- Plan annual sales & marketing budgets, forecasts, and growth targets aligned with company objectives.

2. Institutional & Key Account Management
- Build and nurture long-term relationships with key accounts, large institutions, architects, consultants, project management companies, and influencers.
- Lead institutional sales initiatives by tapping hospitals, schools, colleges, corporates, IT parks, canteens, and government establishments.
- Ensure customer satisfaction, timely project completion, and retention of strategic accounts.
- Negotiate high-value deals and finalize commercial terms with major clients.

3. Sales Leadership & Team Management
- Lead, mentor, and motivate field and backend sales teams across India.
- Set sales targets, define KPIs, and ensure consistent performance through monitoring, reviews,



and corrective actions.
- Build a high-performing sales organization through training, skill development, and performance coaching.
- Foster a goal-driven, collaborative, and customer-first culture.

4. Marketing Communication & Brand Promotion
- Oversee development of marketing collaterals, digital presence, product catalogues, presentations, and promotional campaigns.
- Drive participation in trade shows, exhibitions, institutional meets, and industry networking events.
- Align marketing communication with brand values and product positioning in each vertical segment.

5. Product Strategy & Market Insights
- Work with product development teams to guide new product introductions based on market trends and customer requirements.
- Provide structured market intelligence on competition, pricing, customer preferences and industry developments.
- Ensure product line relevance, pricing strategy, a

📌 General Manager (Coimbatore)
🏢 Roots Group of Companies
📍 Coimbatore