Performance Marketing & Demand Generation
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads, YouTube Ads, and Display Networks.
- Manage and scale monthly marketing budgets from ₹10 Lakhs to ₹1 Crore+.
- Drive qualified leads, demo bookings, free trial signups, and revenue opportunities.
- Develop and execute full-funnel demand generation campaigns across multiple geographies.

Account-Based Marketing (ABM)
- Build and execute ABM campaigns targeting enterprise and mid-market accounts.
- Create audience segments based on industry, company size, intent signals, and buying stages.
- Work closely with sales teams to align target account strategies.

Marketing Automation & Lead Nurturing
- Design and implement automated lead nurturing workflows.
- Manage integrations between CRM, marketing automation, and advertising platforms.
- Develop lead scoring models and lifecycle marketing programs.
- Optimize lead handoff processes between marketing and sales.

Conversion Rate Optimization (CRO)




- Improve landing page conversion rates and user journeys.
- Conduct A/B testing on ads, landing pages, forms, and CTAs.
- Analyze funnel performance and identify drop-off points.
- Increase visitor-to-lead and lead-to-customer conversion rates.

Analytics & Revenue Attribution
- Build dashboards and reports using GA4, GTM, Looker Studio, and CRM platforms.
- Track and report on CPL, CAC, ROAS, Pipeline Contribution, and Revenue Attribution.
- Implement multi-touch attribution models.
- Provide actionable insights to improve campaign performance and marketing ROI.

Growth & Innovation
- Identify recent acquisition channels and growth opportunities.
- Test emerging platforms, AI tools, and audience targeting strategies.
- Monitor industry trends and competitor activities.
- Collaborate with Product, Sales, and Customer Success teams to improve go-to-market performance.

Requirements
- 3–8 years of experience in Performance Marketing and De

📌 Performance Marketer (Coimbatore)
🏢 InFynd
📍 Coimbatore