The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance.
Job Description:
Business Title: Lead Technical Architect
Years of Experience: 12 Years +

Job Descreption
This role leads technical design, implementation, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud for personalized customer experiences. The position focuses on seamless integrations, performance tuning, and cross-team collaboration to deliver scalable solutions. Success ensures high-impact campaigns and robust CRM enhancements.

Must have skills
• Proven expertise in Salesforce Marketing Cloud
• Robust understanding of data architecture, APIs, and customer segmentation; SF Data cloud
• Hands on experience with SSJS,



SQL and configuring complex solutions, along with integrations - OOTB with Salesforce and custom with tech stacks such as AWS
• Experience in designing scalable personalization solutions.
• Excellent communication and stakeholder management skills.

Good to have skills
Experience with Agile/Scrum methodologies for project management.
Familiarity with additional Salesforce certifications (e.g., Marketing Cloud Developer or Administrator).
Knowledge of AMPscript for advanced email personalization.
Proficiency in AWS services like Lambda, S3, or API Gateway for custom integrations.
Background in marketing automation tools (e.g., Marketo, HubSpot).
Understanding of CI/CD pipelines and tools like Jenkins or GitHub Actions.
Experience with data visualization tools (e.g., Tableau, Power BI) for campaign analytics.
Prior work in regulated industries (e.g., finance, healthcare) for compliance-aware implementations.

Key re

📌 Lead Technical Architect (Bengaluru)
🏢 dentsu
📍 Bengaluru