About Rocketlane
Rocketlane is redefining how professional services teams operate. With the launch of Nitro, our AI platform for Skilled Services and Delivery teams, we've introduced agents (like the Migration Agent, Documentation Agent, Workforce Agent, and Signals) that fundamentally change what PS teams can accomplish. Nitro doesn't just automate work; it shows what's possible when AI is built into the fabric of how services are delivered.
We're not chasing the crowded install base. We're creating a new category, and we need someone who knows how to make a market believe in something before it's obvious.

The Role
This is not a playbook-execution job.
The traditional demand gen toolkit (Google Ads, webinars, event sponsorships) won't build the market we need. Our buyers (VPs of Professional Services) don't convert from a gated white paper. They convert when they see something that makes them think: "I had no idea that was possible."
Your job is to make them see it.
You'll own the full demand strategy for Nitro: discovering new channels before they're saturated,



producing content that earns attention in an age where attention is the scarcest resource, and building a repeatable engine for channel exploration, not channel management.
You run experiments, not campaigns. You find channels, you don't inherit them.

What You'll Own
Market Education & Category Creation
- Build the narrative around what AI-native professional services looks like, using Nitro's Migration Agent and other agents as proof points
- Create content (especially visual/video) that shows possibilities, not just features
- Make VP PS the audience that forwards your stuff to their peers

Channel Experimentation
- Design a structured test-and-learn system to identify emerging, non-obvious demand channels: dark social, niche communities, LinkedIn creator plays, short-form video, practitioner-led content
- Kill failing experiments fast; scale winners before they become crowded
- Maintain an active

📌 Director, Demand Generation (Chennai)
🏢 Rocketlane
📍 Chennai