Ways of Working: This role requires working from the office three days a week
at the Bengaluru base location, with the remaining days worked remotely.
About Role:
This position will be part of the Swiggy Scenes Growth Marketing vertical —
Scenes being Swiggy's ticketing and live-events platform. This is a
performance-first role: the mandate is acquisition and outcomes, not campaign
execution for its own sake.
Key Responsibilities:
* Own and execute performance marketing strategy on Meta and Google to drive
user acquisition and ticket sales across a live, rapid-moving events calendar.
* Build a working understanding of consumer tech and app ecosystems — mapping
user journeys from discovery through purchase to inform targeting and media
strategy.
* Take an insight-driven approach to media planning; use AppsFlyer and other
attribution tools to optimize budgets and improve media efficiency across
concurrent events.
* Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads
algorithms programmatic channels.
* Improve Quality Scores through ad relevance,
landing page quality, and
other optimization levers.
* Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability
for outcomes.
* Drive creative optimization and A/B testing across ad sets and platforms to
maximize efficiency.
* Report campaign results with funnel trends and projections, translating
data into next steps.
Requirements:
* 3–5 years of experience in performance marketing, with deep, hands-on
expertise on Meta (Facebook & Instagram) and Google Ads.
* Agency background preferred — exposure to a range of problem statements and
budgets at scale — or a consumer tech/app-based platform background.
* Demonstrated ownership of campaigns and budgets independently, at scale —
this is a performance marketing mandate, not a general digital marketing one.
* Strong analytical, stakeholder management, and communication skills;
self-driven with a strong bias for action.
* Hands-on exp