1. Lead generation
- Create and maintain sales funnel of retail project sites (non-IHB)
- Create lead via meeting/calling builders, architects and contractors (identified CML and beyond)
- Create leads via cold calling & indexing for trade projects
2. Lead conversion
- Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
- Pitch product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
- Schedule consultation with technical services if needed at the site.
- List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.
- Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
- Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
- Converted leads to be assigned to channel partners basis prioritization logic for fullfillment
3.
Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large tile contractors) (Non-IHB)
- Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
- Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
- Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
- Engage with the influencers as per the design engagement model (WIP)
- Push for premium product range; drive participation in influencer program (if launched)
- Maintain detailed reports on specification, conversion and engagement
4. Application Execution
- Ensure proper demos/sampling and application at sites
5. Customer complaint handling
- Resolve complaints within 24 hour TAT; involve Technical services if needed
6. Reporting & documentation
- Update Daily activities as per DRCP into th